Sales

  • 3 Fabulous Ideas to Elevate Your Wedding Photography

    Elizabeth Homan , M.Photog.Cr., CPP, API
    Webinar: Elizabeth Homan will share with you the three MOST important ideas (spanning lighting, posing and albums) that will separate YOU from the sea of wedding photographers out there.
  • 5 P's of In-Person Sales

    Julia Kelleher , M.Photog.Cr., CPP
    Video: Whether you can sell ice to Eskimos or still get nervous with each new prospect, this class is for you! In this succinct yet sales savvy course, PPA instructor, Julia Kelleher, condenses everything you need to know into 5 easy steps: planning, products, projection, pricing & policies.
  • Attitude Problem: Change the Way You Approach Weddings

    Gary Hughes , M.Photog.Cr., CPP
    Webinar: In the last decade the wedding industry has gone through drastic changes, especially for photographers. “Attitude Problem” focuses on changing the way you shoot and sell weddings. Create work that will help you stand out in your market, develop sales techniques that could double your wedding averages and discuss ways to conquer your fears as an artist and business owner.
  • Beyond Digital: Selling Products

    Michelle Lindsay
    Webinar: We've all been asked "Are the digital files included?" The question isn’t going to go away, but how we react and answer can. Learn why going beyond digital should matter both to you and your clients and how to communicate that message through your products and pricing.
  • Creating a Final Delivery Experience

    Sarah Smith , M.Photog.Cr.
    Video: No one does the client experience quite like Sarah Smith, and in this video, she shows you a final delivery unlike anyone else’s. Watch on location as Sarah takes you to her studio. See the space, presentation and special finishing touches that Sarah puts on every client’s final delivery appointment. You’ll understand the thought process behind her product delivery and how it all goes toward creating sales and inspiring future sessions.
  • Creating an Effective Price List

    Lori Nordstrom , M.Photog.Cr., CPP
    Video: For some photographers, creating a price list is like throwing spaghetti on the wall and seeing what sticks. That process, however, leaves you with inaccurate prices and messy walls! So take a smarter approach and watch this video class where instructor Lori Nordstrom walks you through creating a price list that works for you and your business.
  • Handling the Inquiry

    Lori Nordstrom , M.Photog.Cr., CPP
    Video: What do you say the first time a prospect calls or contacts you? For real, what do you tell them? What message does your studio convey? Are your clients right for YOU? After Handling the Inquiry, you’ll skillfully and expertly answer these questions and more!
  • How (and Why) to Provide Great Customer Service

    Lori Craft , Cr.Photog.
    Video: Photography isn’t just about the photos; it’s about the people. After all, the client may not actually always be right, but they are ALWAYS the client. You’ve got to take care of them, and that’s what customer service is all about. But what IS top-notch customer service?
  • How to Handle Client Objections

    Lori Craft , Cr.Photog.
    Video: No means no…or does it? When a client or prospect says not yet, not now, or not for me, what do you do? You turn to what you’ll learn in this class! Lori Craft is ready to teach you how to handle client objections and help you turn your client’s frown upside-down.
  • In-Home Design Appointments

    Tim Walden , M.Photog.Hon.M.Photog.Cr., CPP, F-ASP
    , Cr.Photog., API
    Video: Given the choice to arrange an in-home client meeting for the sales appointment (after the shoot) or a design consultation (before the shoot), Tim would choose the design consultation every day of the week and twice on Sundays! Why? In this video, Tim and Bev show how an in-home consultation is not only critical to a successful shoot, but can also increase your sales exponentially!
  • Maternity Portraits: Simple, Transitional Shooting and Selling

    Ana Brandt
    Webinar: Who doesn't want great sales in their business? That's why you need to tune in as Ana shows you how to shoot beautiful maternity portraits in an easy, transitional style—one that will guarantee you great sales. After all, when you can help clients tell their stories through poses and the resulting images, you'll find that they will want to buy most of them!
  • Photographer's Email Response System: How To Turn 84% Of All Emails You Get Asking What You Charge Into BOOKED SESSIONS

    Charles Lewis , M.Photog.Cr., A-ASP
    Todd Lewis
    Webinar: You get an email like this: "Hi. I'm looking for a photographer to take pictures of my family. How much do you cost?" And then you never hear back. Doesn't that drive you crazy? Join Charles and Todd Lewis for this live webinar to learn their email response system and ensure that this almost never happens again. You’ll learn how to respond to any email and turn them into booked sessions, almost like magic.
  • Planting, Cultivating and Harvesting Wedding Sales

    Julia Woods , M.Photog.Cr.
    Webinar: Are you tired of doing way too many weddings? Take a page out of Julia Woods’ book, as she shares how she and her husband Jeff went from photographing 35 weddings at a $5,000 average in 2002, to photographing 25 weddings at a $12,000 average in 2007.
  • Pre-Wedding Workflow

    Prem Mukherjee
    Video: Workflow is not exciting or sexy. But in this online course, PPA Instructor and workflow guru, Prem Mukherjee, shows you how systematic workflow can be your best friend to help you run the most successful business you can. In an information-packed class, Prem will walk you through the workflow processes that ensure consistent, high-quality products and customer service each and every time.
  • Price List Design

    Allison Rodgers , Cr.Photog., CPP
    Video: In this class, PPA Instructor Allison Rodgers offers practical tips to help you create a price list that will sell your services! As a former graphic designer, Allison shares what works, and what doesn’t, in a photographer’s price list. Learn how to showcase what you sell with a well-designed price list, so that potential clients will feel comfortable with your studio and know what to expect.
  • Products & Packaging for Children & Family Clients

    Kay Eskridge , M.Photog.Cr.
    Video: “If you don’t show it, you can’t sell it” is the mantra that instructor Kay Eskridge instills during this video class. So watch and learn how to create and sell products that will give your children and family portrait sales a surge!
  • Products & Packaging for Newborns

    Julia Kelleher , M.Photog.Cr., CPP
    Video: Description coming soon!
  • Products and Packaging: Weddings

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    Video: As a wedding photographer, your moment is the big day when the bride and groom say “I do.” But as a businessperson, you also need to pay attention to the things that your bridal couple will purchase! In this video class, instructor Mary Fisk-Taylor shows you how to create products and packages that go beyond “snapshots” to maximize your sales opportunity.
  • Projection Sales: Advanced Techniques

    Lori Craft , Cr.Photog.
    Video: You create great images for a client…then what? It comes down to sales, but most photographers aren’t natural salespeople. That’s why it doesn’t hurt to learn a few tried-and-true sales techniques to boost your numbers. So if you use projection sales (or are thinking about it), tune to learn how to optimize sales via these sessions.
  • Projection Sales: The Sales Session

    Lori Craft , Cr.Photog.
    Video: There are a lot of ways to sell your images to your clients. Many photographers swear by the projection sales system because it helps them guide their clients in choosing the right products as opposed to just “taking orders.” In this video, instructor Lori Craft explains why and how she uses projections sales…and how you also could use it professionally, start to finish.
  • Prosperity & Purpose: Sales as Service

    Jeffrey Shaw , Cr.Photog.
    Webinar: For decades, we've looked at sales upside down. The true nature of sales is that it is the greatest act of service we can provide for our clients. It's actually what client's hire us for—our expertise and advice on what is the best fit for them. When done with integrity and with an intelligent business model the money is in fact a benefit of the process and not coming from a place of neediness.
  • Sales Strategies in Action

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    Video: Just like photography, selling is an art form. Mary will walk you through the art of the sale—from the importance of making it a positive experience to having a well-defined and smooth sales session and strong customer service.
  • Senior Portrait Sales: Creating Your Price List

    Beth Forester , M.Photog.Cr., CPP
    Video: Let’s face it, creating price lists is a chore that no one enjoys! Are you charging too much or too little? Do you have enough options? How many products is too many? In this course, PPA Instructor Beth Forester takes the guesswork and headaches out of price lists! Beth emphasizes how to showcase your product offerings in your studio so that seeing is believing for your clients. Additionally, she’ll discuss specialty products and upsell opportunities to your Senior clients and their families.
  • Senior Portrait Sales: Pricing Theory

    Beth Forester , M.Photog.Cr., CPP
    Video: You may be an artist, but that doesn’t mean you’re not still running a business. In this course, PPA Instructor Beth Forester covers the thought process from start to finish for pricing Senior Portraits, addressing questions related to target clients, session averages, profit goals and sales strategies.
  • Setting Yourself Up for Success in Maternity Sales

    Pete Wright , M.Photog.Cr.
    Webinar: Are you making the sales you want in your maternity specialty (and beyond)? Successful sales start with having a structure in your sessions that helps you capture the images that will sell. So join Master Photographer Pete Wright as he discusses this and other keys to successful portrait sales in maternity photography!
  • Show Me the Sales

    Rachel Marten , Cr.Photog.
    Webinar: Do you want to bring in top-dollar sales? Come learn how Rachel does that with Clark Marten Photography's senior portraits. She'll show you how getting a top sales average is all about the system.
  • Studio Policies: Avoid Problems Before They Happen

    Julia Kelleher , M.Photog.Cr., CPP
    Video: Everyone’s been the victim of a customer service nightmare, a situation where the client experience was anything but satisfying. In this class, PPA Instructor Julia Kelleher teaches how to avoid these issues before they even happen. People don’t get ticked-off about the expected; it’s the surprises that throw them off. For that reason, Julia walks you through the studio policies you should have and how prior knowledge and explanation of these will prevent 99% of client situations from escalating.
  • Successful Family and Children Portrait Sales

    Kay Eskridge , M.Photog.Cr.
    Webinar: Sales is a step-by-step process…but do you know which steps to take to reach those profitable end results? Kay Eskridge does. As you’ll see, selling doesn’t start at the end of the session. In fact, Kay will show you how to plant the seeds for “end purchasing options” during the first initial call and/or pre-portrait consultation.
  • The Initial Greeting

    Sarah Smith , M.Photog.Cr.
    Video: You never get a second chance to make a first impression—and if you follow what Sarah Smith does, you won’t ever need one! In this video, PPA Instructor Sarah Smith shares the customer service skills that make her unforgettable in the eyes of her clients. Learn how attention to even the smallest details can make a difference.
  • The Portrait Consultation

    Allison Rodgers , Cr.Photog., CPP
    Video: Consultations are critical, for both you and your client. A good consultation will allow you to set expectations. However, it’s also the start of your sales process, so it’s worth taking seriously! Watch and learn how valuable a portrait consultation can be to both you and your clients.
  • The Psychology Behind the Sale

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    Video: It’s been said that in sports, success is 90% mental, 10% physical. The photography sales process is not that different in its success factors. Much of the work is in the pre-planning and development so that the actual selling time results in great profits. Mary Fisk-Taylor takes you through the psychology of the sale—that all-important 90% you do before you even try to sell your client.
  • The Wedding Consultation

    Carrie Wildes , CPP
    Video: A client relationship is a two-way street, and in this class, you’ll learn how to handle any potholes or roadblocks that might arise. Instructor Carrie Wildes tells you, step by step, how to conduct an effective, professional wedding consultation so that you and the client can know if it’s a good fit and thereby build a good relationship.
  • Top 8 Sales Tips

    Beth Forester , M.Photog.Cr., CPP
    Video: From packaging and price points, to couponing and incentives and even super-sizing and add-on services, Beth has excellent suggestions to make the sales process a breeze! She’ll tell you everything you need to know so that you have the perfect offering for each and every customer.
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