Marketing

  • 5 Little Known Gems That Increase Customer Loyalty

    Jeff Lovejoy
    Webinar: Developing customer loyalty with the ultimate goal of creating raving fans must be a focus of all business owners. This webinar will focus on strategies that when consistently applied will increase customer loyalty to the point that customers begin selling for the owner through referrals and fabulous reviews.
  • 6 Ways to Build Your Studio's Business Through Networking!

    Bruce Hudson , M.Photog.Cr.
    Josh Hudson
    Webinar: Bruce and Josh Hudson take networking seriously and use it as a major part of their studios marketing mix. Networking your business is both an art and science. Join them to learn 6 different strategies they use when networking and building their business.
  • Aerial Drone Photography: Where do I Begin?

    Randy Braun
    Join a live and informative discussion with drone industry insiders Randy Braun and Stacy Garlington as they respond to the most frequently asked questions about drone photography. Now is the time to become involved, as this new technology will soon have you soaring above the competition in your marketplace
  • At Home with Babies

    Laura Cottril , CPP
    Webinar: Join Laura Cottril and learn how she connects with her clients from the beginning to create a lifetime relationship. She’ll take you through her process and reveal the many small gestures that add up to a committed client—specifically, a committed baby portrait client.
  • Basic Portrait Marketing

    Lori Craft , Cr.Photog.
    Video: So you want to be a portrait photographer (or are just getting started)? This class will tell you everything you need to know to take your ambition to the streets and bring in the clients!
  • Best Practices for Social Networking

    Lindsay Adler
    Webinar: Today, marketing success is achieved not just through word of mouth, but also through "word of mouse." New media and social networking provide amazing tools to help photographers establish their reputations, reach new clients, and network with colleagues. These tools are some of the most effective marketing and lead-generating methods that exist today. But do you know how to take advantage of them?
  • Blogging For Photographers: WordPress Tips and Tricks to Improve SEO and Save Time

    Kira Derryberry , Cr.Photog., CPP
    Blogging, while sometimes tedious, can be one of the most powerful marketing tools for a photographer. Join Photographer and Web Designer, Kira Derryberry, CPP, Cr. for a free webinar just for PPA members. You’ll learn how to use your blog to drive traffic to your website by increasing your SEO while you write! After this course you will start thinking of your blog as less of a chore and more of the powerful asset that it can be!
  • Book More Weddings: Building Vendor Relationships to Drive Your Business

    Lara White
    Webinar: Wouldn't it be great to have a steady stream of client referrals coming your way? Tired of spending money on advertising methods that don't work? Do you wonder if networking events are a waste of time? Stop wondering and wishing…and come learn the secrets used by high-end studios to stay fully booked!
  • Bring Out Your Brand: Part 1

    David Trust , Chief Executive Officer, PPA
    Video: It’s not just the customer; it’s not just your products; it’s not just your marketing. Your brand is all that…and more! It’s everything about your business, and it’s so easily misunderstood. But help is on the way.
  • Bring Out Your Brand: Part 2

    David Trust , Chief Executive Officer, PPA
    Video: Are you ready to go deeper into the intricacies of branding and its impact on your business? This second part of our “Bring Out Your Brand” class is just what the doctor ordered! Here, you’ll explore the brand and value relationship, including how your brand determines your value and why you must understand what your customer needs from you (what value matters to them).
  • Building a SUCCESSFUL Senior Model Program

    Jen Basford , Cr.Photog.
    Webinar: Do you photograph high school seniors (or want to)? Do you want to make this specialty even more profitable? Listen up as Jen Basford discusses her senior model program, one of the key factors in her studio's growth and success with senior portraits.
  • Business Challenge: Q&A with Carrie Wildes

    Carrie Wildes , CPP
    In this business challenge webinar, Carrie Wildes answers questions and gives valuable insight into the business of photography.
  • Business Challenge: Q&A with Greg Daniel

    Greg Daniel , M.Photog.Cr., CPP, F-ASP
    In this webinar, Greg Daniels answers questions and shares the valuable information he's learned running a successful photography business.
  • Business Challenge: Q&A with Jeff Dachowski

    Jeff Dachowski , M.Photog.Cr., CPP
    PPAedu Business Challenge webinar in which Jeff Dachowski shares his years of professional expertise, moderated by Angela Kurkian.
  • Charitable Marketing Strategies

    Lori Nordstrom , M.Photog.Cr., CPP
    Video: Whether your motivation is sowing good seeds, creating good Karma or developing good relationships, involvement in charitable organizations is good for the soul…and for your business. But before you over-commit your time and money, develop a plan. In good works, just like good business, there should be method to the madness!
  • Commercial: Photographing Food

    Joe Glyda ,  M.Photog.M.Artist.Cr., CPP
    In this episode of PPAedu, commercial food photographer Joe Glyda explains the process of photographing fresh fruit for commercial use through the steps of preplanning, conversing with your intended production and art director, and working with a food stylist. Throughout this process, Joe discusses the numerous roles played to get the perfect shot and demonstrates three different lighting styles used to photograph fruit.
  • Commercial: Photographing Glass

    Joe Glyda ,  M.Photog.M.Artist.Cr., CPP
    In this episode of PPAedu, commercial food photographer Joe Glyda teaches how to photograph glass. Throughout this episode, Joe gives helpful advice on the smaller details of glass photography such as the wrapper/seams on your product, reflection awareness, and how to work with clear glass against a background with clever product placement.
  • Commercial: Photographing Packaging 1

    Joe Glyda ,  M.Photog.M.Artist.Cr., CPP
    In this episode of PPAedu, commercial food photographer Joe Glyda demonstrates how to photograph a plastic, shiny bag for marketing use and how to shoot a product for commercial use. In this segment, Joe goes through the varying steps on how to dismantle a product and build it back together in order to get the best possible shot, as well as Photoshop tutorials on how to put the finishing touches on a commercialized product.
  • Commercial: Photographing Packaging 2

    Joe Glyda ,  M.Photog.M.Artist.Cr., CPP
    In this episode of PPAedu, commercial food photographer Joe Glyda discusses how to transition to commercial photography and how to photograph products in a box. This segment explains the details of dimension and the process of how a product is shot with lighting and backdrop placement tips, as well as how to use Photoshop to fix and place multiple box subjects together.
  • Commercial: Photographing Reflective Surfaces

    Joe Glyda ,  M.Photog.M.Artist.Cr., CPP
    In this episode of PPAedu, commercial food photographer Joe Glyda demonstrates how to manipulate light on reflective surfaces by lighting your subject’s background and using cards to get rid of black lines. In this session, Joe photographs three different reflective surfaces: a watch, a trophy, and a reflective background. Watch this episode to gain insight how to photograph difficult reflective images!
  • Create Your Signature Style & Reap the Rewards

    Carrie Viohl
    Webinar: If your work looks like everybody else's, your main selling point is price. But if you can find your own style, your clients will want to work with you because of YOU. As our creative industry becomes increasingly homogenized, the way to stand out is to develop and maintain your own signature style. Of course, that’s easy to say, but how do you take the next step?
  • Create a Killer 2014 Marketing Plan

    Angela Pointon
    Webinar: Do you have a great studio but need a little help marketing yourself? Join Pennsylvania photographer and marketing expert, Angela Pointon, as she walks you through how to set up a marketing plan for your business.
  • Creating Your Social Media Plan

    John Pyle
    Webinar: So many social media platforms, avenues and channels are available to you right now. We understand that building a marketing plan and authentically connecting with your clients can be stressful and overwhelming. Instructor John Pyle will guide you through "making order out of the chaos" that is social media, including when, where, why and how to post to grow your brand and build engagement.
  • Creating a Brand Experience

    Angela Pointon
    Webinar: Branding is so much more than the look of your logo or the design of your pricing sheet. In fact, the most impactful and meaningful part of a photographer's brand is the experience they offer clients. When done right, a brand experience will reduce your marketing budget and increase the frequency of your client referrals.
  • Creating a Marketing Calendar

    Todd Lewis
    Knowing who to reach, what to say, where to position it,and how to do it is critical.Jointwoof the industry’s leading photography business educators, Charles Lewis,M.Photog.Cr., A-ASPand Thomas Morelli,as they reveal exactly how to create afull year’sphotography marketing calendar, complete with all the details.
  • Creating a Marketing Plan

    Jen Hillenga , M.Photog.Cr.
    Video: “Plan your work and work your plan.” A pithy saying yet words to live by, especially when you’re running your own studio! In this course, instructors Jen Hillenga with Kate Cosentino give you a detailed process by which to do this. Rather than winging it, learn about some steps you can take to create a marketing plan that not only fits your business but will increase your business!
  • Creating and Maintaining Effective Vendor Relationships

    Ashley Scobey
    Webinar: Vendor relationships are complicated. Or are they simple? Actually, they're exactly what you make them, and they can be incredibly effective tools to an easier work life and a growing referral network of trusted friends. With 6 years of industry experience and vendor relationships-building under her belt, Ashley has heard thousands of stories of people building relationships the right way, and well-intentioned disasters that can really hurt a business. Tune in for her webinar where we will explore the purpose and power of industry vendor relationships.
  • Don't Be Scared of Money! Let's Talk Pricing

    Vanessa Joy , Cr. Photog. 
    Join Vanessa Joy on a webinar with PPA and learn exactly how to create photography packages and price them so you turn a profit. Even if you're not a wedding photographer, everything from the psychology of pricing and how to get your clients to spend more money and book your top packages, to the math behind calculating how much to charge so you're not losing money but making enough to sustain a business will be covered. This webinar deals specifically with wedding pricing and packaging, but the concepts taught can be applied to pretty much any cinema or photography business.
  • Email Best Practices: Power, Peril and Productivity

    Dr. Julie Miller
    Email has become the single most important communication vehicle in business today. In fact, last year American businesses sent 2.7 trillion emails. We are addicted to its speed and convenience, but has your business mastered the correct use of the tool? Setting standards on how to communicate via email will set your company apart from your competition. How? All messages and interactions from your employees will be top-notch and consistent with your company's brand. In this webinar, you will also learn: • Email Do's and Don'ts • How to create attention-getting subject lines • The three Ps to email protocol • What your greetings, closings, and signature blocks say about your company • Best practices of email etiquette • Productivity strategies to control the Inbox chaos
  • Great Senior Ideas That Work

    Andrew Jenkins , M.Photog.Cr., CPP
    Webinar: Are you stuck in a rut when it comes to brainstorming great new ideas for your senior portrait business? Why not spark some ideas via this webinar? Andrew is ready and willing share all of the best ideas that work in his own studio. Join him and walk away with new ideas for products and sales tips that you can incorporate to reach your sales goals in your senior market.
  • Have Your Home Studio's Best Season Yet!

    Emily Potts , CPP
    Webinar: Tap into the benefits of having a home-based business this holiday season! Emily Potts, the owner of Emily Potts Photography, is proud to run the highest-end photography studio in her market area (and it’s a home studio). Deciding instead to keep her business at home was one of the smartest things she did, and the years following were her most profitable yet. So, come learn how she did it—and how you can, too!
  • High School Seniors: Social Media Essentials

    Jen Basford , Cr.Photog.
    Video: Technology has changed how we communicate. We don’t call; we text. We don’t write letters or keep a diary; we email and blog. To look something up, we Google it, and we no longer ask people to call us; we friend them on Facebook. Social media is all the rage, and if you’re not doing it, you’d better believe that your target audience is! Learn how to join the social media mix so your business doesn’t get left behind, especially if you focus on seniors’ photography!
  • How Much Should I Charge For Commercial Photography?

    Rosh Sillars
    Pricing photography is hard. Where should you start? When you have so much competition the temptation is to lower your prices. Unfortunately, you may not stay in business very long. Rosh Sillars shares insights and ideas to help you develop a photography pricing system.
  • How to Create a Profitable Pet Photography Business

    Kim Hartz , CPP
    Webinar: PPA Instructor Kim Hartz shares the essentials to becoming a profitable pet photographer, including style development, branding & marketing, vendor relationships, how to work with the animals, and more!
  • How to Market Family Portraits

    Lori Craft , Cr.Photog.
    Video: Whether it’s a holiday card image, cute kids in pumpkin patches, or just an annual in-studio image as the family members grow, portraits are essential to most families. And in this class, you’ll learn marketing techniques that will help make you THE family photographer in your community.
  • How to Open New Markets for Your Photography

    Rosh Sillars
    To grow your business it is important to consider opening new markets. Rosh Sillars shares the process, concepts, technology and tools he uses to lead his team to open new markets for his photography company and marketing clients.
  • How to Turn Phone Calls & Email Inquiries into Booked Sessions 73% of the Time

    Todd Lewis
    Todd Lewis reveals his top secrets to getting people to call you, then turning them into booked sessions. This webinar will include role plays where you'll hear exactly how he does entire phone calls, from beginning to booking.
  • Intro to Branding 101: Branding for Photographers and Why It's Essential

    Beth Taubner
    Webinar: What does it mean to be a brand? How do companies, products and other photographers become brands? Why does it matter, anyway?
  • Legacy: Bob Lloyd

    Bob Lloyd , Hon.M.Photog.Cr., CPP, API
    To understand where the photographic industry is today, it’s important to look at our history. The industry has been molded and shaped by countless photographic artists and industry leaders who rewrote the definition of professional photography and motivated thousands of photographers to “Be More”. The Legacy Project is not only a look at our heritage as professional photographers, it also honors those who have given so much of their heart, soul and time to PPA and inspired an entire generation of professional photographers. Hear, in their own words, as these men and women share their insight on the world of the photographic arts, and how their involvement in PPA influenced their own business and the future of professional photography.
  • Legacy: David Ziser

    David Ziser , M.Photog.Cr., CPP
    To understand where the photographic industry is today, it’s important to look at our history. The industry has been molded and shaped by countless photographic artists and industry leaders who rewrote the definition of professional photography and motivated thousands of photographers to “Be More”. The Legacy Project is not only a look at our heritage as professional photographers, it also honors those who have given so much of their heart, soul and time to PPA and inspired an entire generation of professional photographers. Hear, in their own words, as these men and women share their insight on the world of the photographic arts, and how their involvement in PPA influenced their own business and the future of professional photography.
  • Legacy: Don MacGregor

    Don MacGregor , M.Photog.Cr., CPP, API
    To understand where the photographic industry is today, it’s important to look at our history. The industry has been molded and shaped by countless photographic artists and industry leaders who rewrote the definition of professional photography and motivated thousands of photographers to “Be More”. The Legacy Project is not only a look at our heritage as professional photographers, it also honors those who have given so much of their heart, soul and time to PPA and inspired an entire generation of professional photographers. Hear, in their own words, as these men and women share their insight on the world of the photographic arts, and how their involvement in PPA influenced their own business and the future of professional photography.
  • Legacy: Joe Glyda

    Joe Glyda ,  M.Photog.M.Artist.Cr., CPP
    To understand where the photographic industry is today, it’s important to look at our history. The industry has been molded and shaped by countless photographic artists and industry leaders who rewrote the definition of professional photography and motivated thousands of photographers to “Be More”. The Legacy Project is not only a look at our heritage as professional photographers, it also honors those who have given so much of their heart, soul and time to PPA and inspired an entire generation of professional photographers. Hear, in their own words, as these men and women share their insight on the world of the photographic arts, and how their involvement in PPA influenced their own business and the future of professional photography.
  • Legacy: John Shipman

    John Shipman , M.Photog.Cr., CPP
    To understand where the photographic industry is today, it’s important to look at our history. The industry has been molded and shaped by countless photographic artists and industry leaders who rewrote the definition of professional photography and motivated thousands of photographers to “Be More”. The Legacy Project is not only a look at our heritage as professional photographers, it also honors those who have given so much of their heart, soul and time to PPA and inspired an entire generation of professional photographers. Hear, in their own words, as these men and women share their insight on the world of the photographic arts, and how their involvement in PPA influenced their own business and the future of professional photography.
  • Legacy: Joyce Wilson

    Joyce Wilson , M.Photog.Cr., API,F-ASP
    To understand where the photographic industry is today, it’s important to look at our history. The industry has been molded and shaped by countless photographic artists and industry leaders who rewrote the definition of professional photography and motivated thousands of photographers to “Be More”. The Legacy Project is not only a look at our heritage as professional photographers, it also honors those who have given so much of their heart, soul and time to PPA and inspired an entire generation of professional photographers. Hear, in their own words, as these men and women share their insight on the world of the photographic arts, and how their involvement in PPA influenced their own business and the future of professional photography.
  • Legacy: Keith Howe

    Keith Howe , M.Photog.M.Artist.MEI.Cr., CPP
    To understand where the photographic industry is today, it’s important to look at our history. The industry has been molded and shaped by countless photographic artists and industry leaders who rewrote the definition of professional photography and motivated thousands of photographers to “Be More”. The Legacy Project is not only a look at our heritage as professional photographers, it also honors those who have given so much of their heart, soul and time to PPA and inspired an entire generation of professional photographers. Hear, in their own words, as these men and women share their insight on the world of the photographic arts, and how their involvement in PPA influenced their own business and the future of professional photography.
  • Legacy: Ken Whitmire

    Ken Whitmire , M.Photog.Cr., F-ASP
    To understand where the photographic industry is today, it’s important to look at our history. The industry has been molded and shaped by countless photographic artists and industry leaders who rewrote the definition of professional photography and motivated thousands of photographers to “Be More”. The Legacy Project is not only a look at our heritage as professional photographers, it also honors those who have given so much of their heart, soul and time to PPA and inspired an entire generation of professional photographers. Hear, in their own words, as these men and women share their insight on the world of the photographic arts, and how their involvement in PPA influenced their own business and the future of professional photography.
  • Legacy: Rick Massarini

    Rick Massarini , M.Photog.Cr., CPP
    To understand where the photographic industry is today, it’s important to look at our history. The industry has been molded and shaped by countless photographic artists and industry leaders who rewrote the definition of professional photography and motivated thousands of photographers to “Be More”. The Legacy Project is not only a look at our heritage as professional photographers, it also honors those who have given so much of their heart, soul and time to PPA and inspired an entire generation of professional photographers. Hear, in their own words, as these men and women share their insight on the world of the photographic arts, and how their involvement in PPA influenced their own business and the future of professional photography.
  • Legacy: Tim Kelly

    Tim Kelly , M.Photog.Cr., F-ASP
    To understand where the photographic industry is today, it’s important to look at our history. The industry has been molded and shaped by countless photographic artists and industry leaders who rewrote the definition of professional photography and motivated thousands of photographers to “Be More”. The Legacy Project is not only a look at our heritage as professional photographers, it also honors those who have given so much of their heart, soul and time to PPA and inspired an entire generation of professional photographers. Hear, in their own words, as these men and women share their insight on the world of the photographic arts, and how their involvement in PPA influenced their own business and the future of professional photography.
  • Legacy: Tim Walden

    Tim Walden , M.Photog.Hon.M.Photog.Cr., CPP, F-ASP
    To understand where the photographic industry is today, it’s important to look at our history. The industry has been molded and shaped by countless photographic artists and industry leaders who rewrote the definition of professional photography and motivated thousands of photographers to “Be More”. The Legacy Project is not only a look at our heritage as professional photographers, it also honors those who have given so much of their heart, soul and time to PPA and inspired an entire generation of professional photographers. Hear, in their own words, as these men and women share their insight on the world of the photographic arts, and how their involvement in PPA influenced their own business and the future of professional photography.
  • Legacy: Tony Corbell

    Tony Corbell , Cr.Photog., API
    To understand where the photographic industry is today, it’s important to look at our history. The industry has been molded and shaped by countless photographic artists and industry leaders who rewrote the definition of professional photography and motivated thousands of photographers to “Be More”. The Legacy Project is not only a look at our heritage as professional photographers, it also honors those who have given so much of their heart, soul and time to PPA and inspired an entire generation of professional photographers. Hear, in their own words, as these men and women share their insight on the world of the photographic arts, and how their involvement in PPA influenced their own business and the future of professional photography.
  • Managing Your Online Reputation

    Sarah Ackerman , Interactive Marketing Specialist
    Lindsey Forson , PPA's Manager of Government Affairs 
    Webinar: Join us for the webinar to hear 10 tips for using your online presence to boost your business and suggestions for how to best handle a negative online review. We will discuss several different aspects of managing your online reputation taking into account social, marketing and legal considerations.
  • Marketing Strategies That Make You a Household Word

    Dr. Lynda Falkenstein
    Webinar: You're a great photographer, but things have changed so much in recent years, you are often confused about which marketing strategies can really benefit your business. The strategies you will learn in this information-packed program will get the right people calling you up, turn an invisible business into a household word, be practical and immediately usable, and help make your niche the only game in town.
  • Marketing for Maternity, Babies and Children

    Kay Eskridge , M.Photog.Cr.
    Video: There’s an old saying that goes, “If Momma’s not happy, nobody’s happy.” Nothing could be truer when it comes to maternity and baby photography! That’s why, in this class, Kay Eskridge will walk you through marketing steps that make Momma a happy client and possibly a new marketing avenue. It’s all about focusing on the client’s comfort, desires and connections.
  • Marketing for Newborns

    Julia Kelleher , M.Photog.Cr., CPP
    Video: Whether you’ve been shooting newborn photography for years or you’re new to this segment, this class is sure to give your marketing strategy a boost. Join Julia as she discusses creative marketing strategies such as relationship building, events, promotions and vendor relationships.
  • Marketing for Seniors: Get Involved in the Community

    Jen Basford , Cr.Photog.
    Video: In this class, PPA Instructor Jen Basford discusses a powerful, but often overlooked, marketing tool: community involvement! So how much can community involvement really impact your business (especially if you’re a senior portrait photographer like Jen)? Well, she has the answer…
  • Marketing for Seniors: The Model Program

    Jen Basford , Cr.Photog.
    Video: Working with high school seniors is a one-time deal, right? Take their senior portraits, make their moms and dads happy and move on. Well, Jen Basford’s Senior Model Program and Fashion Show is an ingenious marketing idea that extends the “senior season” and your product offerings as well! Listen up as Jen shares her innovative techniques for marketing to high school seniors – via a fun, popular model program and fashion show!
  • Marketing for the Holidays: Cash in This Christmas

    Lori Nordstrom , M.Photog.Cr., CPP
    Webinar: Ever feel like you're working to make everyone else's holidays merry, while your own family time suffers? Learn about seasonal promotions and product ideas, and start to plan those promotions now! Lori will help you set deadlines and put a system in place for generating the extra income the holidays have to offer without sacrificing precious family time.
  • Marketing for the Up-and-Coming Wedding Studio

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    Video: Some photographers assume a bride-to-be is a very easy, emotionally driven target customer – WRONG! A bride-to-be can be a very knowledgeable, discerning prospect, and if you don’t have a marketing game plan, she’ll eat you alive! After this class, you’ll know how to market to her, and if you’re already doing it, you’ll do it better!
  • Marketing to A-List Seniors

    Beth Forester , M.Photog.Cr., CPP
    Webinar: Teens are some of the biggest spenders in today's economy (and they are always searching for the best and most expensive brands to secure their social status). So, join Beth and learn how to attract these A-list clients and how to cater to their wants and desires.
  • Maximize Your Profits with In-Person Sales

    Andrew Funderburg
    Join the Founder of Fundy Software, Andrew "Fundy" Funderburg, as he walks you through how to significantly improve your workflow and maximize your studio profits conducting in-person sales. Design and sell wall art and albums with ease and flexibility, while also ensuring your clients walk away happy.
  • PPA Charities: FAQs

    Britney Kirby-Fullgraf , Cr.Photog., CPP
    Video: Join members of the PPA Charities Board of Trustees to learn more about the operations of PPA Charities! Have a question? Yours just might be covered in this panel discussion!
  • PPA Charities: Getting Great Sales From Your Event

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    Video: Charitable events like the Family Portrait Month Promotion increase opportunities for photographers to contribute financially to the needs of others through collaboration with PPA Charities. However, these events also provide opportunities for photographers to sell unique products to clients after the shoot, thus increasing profitability during the not-so-busy months of the year. Mary Fisk-Taylor, PPA Charities Board of Trustees member, explains how an intentional sales plan and streamlined session setup can combine to allow photographers to create beautiful, consistent and saleable images.
  • PPA Charities: How to Create Your Own Smiles Event

    Britney Kirby-Fullgraf , Cr.Photog., CPP
    Video: Description coming soon!
  • PPA Charities: Introducing the Portrait Contest

    Tina Timmons , M.Photog.Cr., CPP
    Video: Charitable events provide an opportunity for photographers to join with others to make a difference in the world. This course will help you learn how to create a charitable event within your own studio. In addition to the satisfaction of giving back to those in need, photographers who participate in these events are given the opportunity to be recognized for their artistic skills through image contests for each event!
  • PPA Charities: Simple Posing and Lighting for Family Portrait Month

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    Video: Hosting a great charitable event involves strategic planning, and Mary Fisk-Taylor, PPA Charities Board of Trustees member, shares her essential tips to building a successful Family Portrait Month fundraising event!
  • PR 101 for Photographers: Old School Tactics for Present Day Success

    Jennifer Spengler
    Webinar: Ramping up for the launch of your new business, but have no advertising budget? Wonder what it would take to get YOUR story in print or on the evening news? Start with basic public relations tactics, excellent and affordable tools for photographers with BIG news.
  • PRINT. THE MOVEMENT: Being A Print Artist

    Tim Walden , M.Photog.Hon.M.Photog.Cr., CPP, F-ASP
    Success in today’s market comes through creating gaps. Being a print artist can separate you from the masses. This class will show you how to raise the value of your imagery and your position as a print artist.
  • PRINT. The Movement Class: Success Secrets of a Six Figure Studio

    Allison Tyler Jones , CPP
    Allison Tyler Jones shares her tips on creating products and using in-person sales strategies that have helped her create a successful and sustainable business. This interactive class was guided by questions from attendees. So watch this video to learn the answers to some of your biggest business and sales questions.
  • Portraits: Partner Marketing for Success

    Kay Eskridge , M.Photog.Cr.
    Video: To be successful, you don’t need to reinvent the wheel; just find a new way to use it! Instructor Kay Eskridge shows you how to do just that when it comes to marketing your portrait photography business. By the time you’re done, Kay gives you everything you need to create win-win marketing partnerships that translate into clients and sales. Just be sure to be prepared for those new clients (and Kay’s got you covered there, too)!
  • Pricing Q&A with Mary Fisk-Taylor

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    In the Webinar, Mary Fisk-Taylor discusses and answers questions about Pricing for Success.
  • Promotions for Maternity, Babies and Children

    Lori Nordstrom , M.Photog.Cr., CPP
    Video: Lori Nordstrom will help you take your existing maternity and baby marketing to the next level for even more success! You'll learn that in this type of marketing you know best, you don't have to break the bank, and the devil is in the details! Join Lori and take your marketing education and idea bank up a notch.
  • Ralph Romaguera

    Ralph Romaguera , M.Photog.Hon.M.Photog.Cr., CPP, API,F-ASP
    To understand where the photographic industry is today, it’s important to look at our history. The industry has been molded and shaped by countless photographic artists and industry leaders who rewrote the definition of professional photography and motivated thousands of photographers to “Be More”. The Legacy Project is not only a look at our heritage as professional photographers, it also honors those who have given so much of their heart, soul and time to PPA and inspired an entire generation of professional photographers. Hear, in their own words, as these men and women share their insight on the world of the photographic arts, and how their involvement in PPA influenced their own business and the future of professional photography.
  • SEO Series Part 1: The Pitfalls of SEO

    Brett Snyder
    Webinar: Have you ever wondered why your website doesn't show up in Google or Bing, even when you search for your own brand name? Have you been told it's time to "do SEO" but don't know where to start? Well don’t get overwhelmed by the sheer wealth of SEO information across the Web—start here!
  • SEO Series Part 2: Leveraging Local

    Brett Snyder
    Webinar: Photography is an industry where the search audience shows a preference for local vendors. As such, it is especially important for SMBs (small and medium-sized businesses) to know how to harness local search to reach this audience that is actively seeking a photographer in their area.
  • SEO Series Part 3: Audience Engagement: The True Art of SEO...for Photographers!

    Brett Snyder
    Webinar: Audience engagement, although difficult to define, is one of the core aspects of quality search engine optimization. Through authentically and legitimately engaging with your audience, a SMB (small and medium-sized business) can naturally build trust with the search engines that will directly impact domain authority and visibility in SERPs.
  • SEO Series Part 4: SEO & Social for Photographers, A Match Made in Heaven

    Brett Snyder
    Webinar: Search engines are continuously evaluating emerging signals across the web to determine relevance. As the web is becoming an increasingly social place, understanding the balance of SEO and social media (SM) is important for SMBs (small and medium-sized businesses) to know how to prioritize time and resources.
  • SEO Series Part 5: Web Content for Photographers: What to Expect in 2014 and Beyond

    Brett Snyder
    Webinar: “Content” on the web used to simply mean words on the page. In 2013 and beyond, web content has evolved to refer to any written communication on your website that speaks on behalf of your brand. Web content must be engaging, must serve the needs of your audience, and must accurately reflect the brand voice.
  • SEO Series Part 6: SEO & Analytics: What You Can Learn From Your Own Traffic

    Brett Snyder
    Webinar: Analytics is largely viewed as one of the unsexiest aspects of digital marketing. However, your web analytics can tell you so much more than "what happened". Analytics can help identify new or previously unknown opportunities about your website and your audience.
  • Secrets to a High-End Boudoir Portrait Experience

    Jennifer Rozenbaum
    Webinar: Come get Jennifer's secrets for giving just such a high-end boudoir experience, from pre-shoot consult to mood boards and everything in between. Learn how to better connect with a client from first contact straight through to the sales session. If you want to make more money, have more fun and generate more referrals, this webinar is for you!
  • Secrets to a Successful Holiday Portrait Event

    Beth Forester , M.Photog.Cr., CPP
    Webinar: Get ready for a profitable holiday season! Join Beth as she discusses the key elements to her wildly successful Holiday Mini Portrait Event at Beth Forester Photography. Last year her Holiday Mini Portrait Event yielded over $20k in sales in just 3 days. You'll leave this program with all the inside scoop on running your own Holiday Mini Portrait Event.
  • Sports & Events: Marketing

    Jeff Gump
    Video: Learn how to market your services – how your playbook, local advertising, TV, community events and tradeshows are great ways to get your name and reputation out to your target audience. Jeff also shares specific ways to promote not just your products and services but also your professionalism and your customer service – key elements of your brand identity. Learn Jeff’s tried-and-true customer service tips which will put your studio ahead of the pack.
  • Studio Makeover: Creating Sustainable and Successful Marketing Strategies for Any Studio

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    Webinar: Marketing is a crucial business component that requires a targeted approach to planning. Mary Fisk-Taylor understands the value of a focused marketing strategy that appeals to your ideal clients and will reach customers who can help you attain desired sales averages. After all, marketing is only a single slice of the business pie!
  • Studio Makeover: Social Media: How to Be Personal in Business

    Ashley Brooke
    Webinar: During this webinar, Ashley Brooke will share her tips and tricks for social media and branding, discovered in large part thanks to building a business from the ground up. She'll then discuss practical applications for these tips through the lens of two actual studios.
  • The Art and Business of Maternity and Newborn Photography

    Ana Brandt
    Webinar: The maternity and newborn photography industry is booming and it can be hard to sustain lucrative venue with such large competition.Have you ever considered marketing your business differently? Join Ana Brandt for this webinar and learn to tie your marketing and social media together to sustain a long lasting business when taking maternity and newborn photography.
  • The Beloved Family Pet: Successful Pet Promotions

    Lori Craft , Cr.Photog.
    Webinar: Who meets you at the door every day when you come home from a tough day? Who looks at you with adoration? Who snuggles up at your feet and covers you with kisses? Your beloved family pet! And with many pet owners being post- or pre-children (who consider their pet their new baby), it’s no wonder that pet photography has become a booming business for studios. It is a target market that defies the recession, so come learn to make the most of it!
  • The Branding Puzzle

    Allison Rodgers , Cr.Photog., CPP
    Video: Successfully branding your business can seem like a daunting task. Not sure where to begin? Start with this class, taught by former advertising agency insider Allison Rodgers. Allison shares why establishing the right brand is important—and you might be surprised at what she reveals.
  • The Creative Thought Process

    Allison Rodgers , Cr.Photog., CPP
    Jeff Rodgers , Cr.Photog.
    Video: If you think creativity is born, not made, think again! The creative process is just that, a process, and it takes time and effort. In this course, PPA Instructors Allison and Jeff Rodgers walk you through ways to get your imagination, inspiration and ingenuity flowing!
  • The Secrets to Success at Bridal Shows

    Pete Wright , M.Photog.Cr.
    Webinar: Bridal shows...some photographers love them; many hate them. But Pete Wright says it mainly depends on how you approach the opportunity. He, for example, knows how to present himself and create an exhibit that pays off! Want to learn how to properly position and market yourself at those bridal shows, based on Pete's proven methods?
  • The Truth about Marketing

    Joel Grimes , Cr.Photog.
    Video: In this class, PPA Instructor Joel Grimes says what some people don’t want to hear. It doesn’t matter how good you are if no one else knows! Bottom line – marketing is an essential aspect of being a successful photographer. Though sales and business development may not be your strong suit, Joel tells you how – and why – to make it a part of your business.
  • The Tween Market

    Jen Basford , Cr.Photog.
    Video: Marketing your business is important, but do you know how to advertise yourself and your brand to specific age groups? Business, especially the photography business, is ALL about relationships! In this class, learn as PPA Instructor Jen Basford teaches you everything need to know about relationships and marketing to a sometimes overlooked segment – The Tween Market!
  • The Value of Emotion in Your Brand

    Tim Walden , M.Photog.Hon.M.Photog.Cr., CPP, F-ASP
    , Cr.Photog., API
    Video: American author and poet, Maya Angelou is credited with saying “…people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” In this video, Tim and Beverly Walden discuss and demonstrate the value of emotion in your brand. It’s not just about products or photographs, but how these make your clients feel. And, if you can make that connection with your work and your customers, you’ll have a booming business!
  • Time in Your Day, Money in your Wallet

    Jeff Poole & Lori Unruh
    “Time is really the only capital that any human being has, and the only thing he can’t afford to lose.” –Thomas Edison Ever heard the expression, “Time is Money”? For creative entrepreneurs, our ability to create, and sell, is directly tied to the time we have for creation. However, too many photographers disregard or undervalue the time-cost of image and product creation. It’s why, at one point or another, we feel overworked, overwhelmed, and underpaid. If you’ve felt like you’re still not making the profits you want, and yet you’re considering hiring an office assistant to help whittle down your to-do list, chances are you are neglecting a crucial equation in your business. Join Jeff and Lori Poole as they discuss how disregarding the time-cost involved in photography can lead decreased profits and the cause your business a slow painful death. Learn how to incorporate both your time-costs and hard costs to determine the retail price of your products and services. Once you can track your time costs, you can begin finding ways to streamline and innovate your workflow. You’ll find yourself with both more time AND more money, and increase your business capital all the way around.
  • Volume Preschool/Daycare Photography: Preparing for a Busy Season

    Brandi Morgan , CPP
    Preparing for your busy season as a preschool photographer requires time and attention to detail. Knowing what to work on now, so you can reap greater rewards later can create a significant difference in your business. Brandi will share her off-season strategies to help you be more prepared. She offers great insights such as: • How to set your business apart with various background looks which can mean a rotation of new backgrounds and props, as well as additional portrait product offerings. • Portrait preparation and showing new models: this helps you know what poses and props look best and what can efficiently be repeated on picture day • Preparing your seasonal pre-pay flyer and poster design • Picture day confirmations and • Equipment inventory Brandi will also discuss some of the marketing efforts she makes in the off-season that keeps her busy the rest of the year.
  • Ways to Make Money in Fashion Photography

    Maria Bernal , M.Photog.Cr.
    Webinar: Most people think that the only way to make money in fashion photography is through magazines, but that is not necessarily true. Join Maria to discuss how you can enjoy the rewards of fashion photography by stepping outside the magazine box.
  • Weddings: Partner Marketing for Success

    Mary Fisk-Taylor , M.Photog.Cr., CPP, ABI, API
    Video: There are so many ways to market your wedding business that it can be overwhelming, but you don’t need to go it alone! In this video class, Mary Fisk-Taylor shares important tips to help you create and cultivate vendor partnerships.
  • What Every Photographer Ought to Know About Being Different

    Angela Pointon
    Webinar: All marketers tell you that in order to succeed, you have to be different. But what does "different" really mean? Whether you call it your competitive differentiation point or your unique selling proposition, you know you've gotta have one. But how different does your business really need to be? And what sort of thing would make your business different in a way that's meaningful and significant enough to attract new clients?
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