Promotions for Maternity, Babies and Children

  • Instructors:
    Lori Nordstrom

    Lori Nordstrom will help you take your existing maternity and baby marketing to the next level for even more success – after all, you want more customers AND repeat customers!

    In the next few minutes, you’ll learn that in this type of marketing…

    • You know you best: Lori will share a quick way to identify your target market and brand (so simple, you might never think to try it!)
    • You don’t have to break the bank: Lori will walk you through some low-cost and no-cost marketing ideas to enhance awareness, from creating a customer database to e-marketing, rewards programs and more.
    • The devil is in the details: Lori will share ideas right and left as she discusses how displays and network marketing can work, which products she has found can increase sales for these particular clients, and the services that create loyalty and repeat business. (We’re talking VIP programs, charitable events, portrait installations and more.)

    So join Lori and take your marketing education and idea bank up a notch. After all, it’s not just who you know or what you know – it’s how you promote it!

    We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

  • Duration: Expand video to full screen for best view.

      • Lori Nordstrom

        Lori Nordstrom

        M.Photog.Cr., CPP

        Lori Nordstrom, M.Photog.Cr., CPP, ABI, owns a boutique studio specializing in children and family portraits located in the picturesque town of Winterset, Iowa . Lori began her career photographing her own kids in her backyard over 15 years ago, and is now known not only for her simple and sweet portraits of children, but as a leader in the photography industry in the areas of business, marketing and sales.  Lori is a PPA approved business instructor and marketing consultant for Studio Management Services. Sharing with other photographers and small business owners is one of the things she most enjoys. In 2009 Lori started Photo Talk Forum, an online community of photographers working together to grow their businesses.
         
        Lori has always had a heart for children and believes in giving back.  She has run a successful fundraising campaign for the Leukemia and Lymphoma Society (LLS) for 10 years.  Her work for LLS has been featured in magazines and on television and as part of Oprahs Big Give in 2008.  In 2011 Lori began her own non-profit organization, Dando Amor which focuses on helping orphaned children in Ecuador.  Photographer Travis Gugleman and Lori have been taking groups of photographers to Ecuador to fundraise and work with the children.  Lori and Travis hit their goal of raising $100,000 the first year of Dando Amor existence.  You can find out more about going to Ecuador or making a donation at www.dandoamor.org
         
        Lori has earned several Kodak Gallery, Fuji Masterpiece, and PPA Loan Collection awards for her images and storybooks.  See more of Lori's work at www.nordstromphoto.com.

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