Beth Taubner of Mercurylab speaks frequently on branding for photographers, and has been a Creative Director and Brand Strategist working with creative communications for the past twenty years. She is nationally known for her expertise in creating branding programs and distinctive concepts, visuals and communications for businesses large and small, for publishing, retailers, educators and creative professionals in the United States, the UK, and worldwide. Her clients have ranged from well-known American brands such as Chase, Stop & Shop and Miramax Films to the College of Human Sciences at Auburn University, Conde Nast Brides, and International Newsweek, fashion companies such as Moda Operandi, retailers such as Sears and regionally celebrated Rug & Kilim, and gourmet food companies DoughRayMe Fine Baked Goods, Charleston-based Slather Brand Sauces, and UK-based Cuisine Frozen Foods. She plays an ongoing role in helping to define and position a number of esteemed global photo agencies, and works closely on brand identification and visual development with some of the topphotographers in the world.
Instructors: Beth TaubnerWebinar: What does it mean to be a brand? How do companies, products and other photographers become brands? Why does it matter, anyway?