Jen Basford is best known for her high school senior portraits and the annual must-see fashion show she puts on for upcoming seniors each spring. She owns a 3,500-square-foot, custom-designed studio in Edmond, OK, and markets to a high-end, fashion-forward boutique clientele. In fact, she has become one of the top senior portrait photographers in the Midwest largely due to her out-of-the-box approach to marketing, social media and client relationships.
Besides Jen's love of fashion, she enjoys posting on Instagram, obsessing over pretty office supplies at russell + hazel, and Sonic's Diet Dr. Peppers. You can find her speaking to local and regional PPA groups, and educating next-level senior photographers through her organization Seniors Ignite.
Instructors: Jen BasfordWebinar: Do you photograph high school seniors (or want to)? Do you want to make this specialty even more profitable? Listen up as Jen Basford discusses her senior model program, one of the key factors in her studio's growth and success with senior portraits.
Instructors: Jen BasfordVideo: Technology has changed how we communicate. We don’t call; we text. We don’t write letters or keep a diary; we email and blog. To look something up, we Google it, and we no longer ask people to call us; we friend them on Facebook. Social media is all the rage, and if you’re not doing it, you’d better believe that your target audience is! Learn how to join the social media mix so your business doesn’t get left behind, especially if you focus on seniors’ photography!
Instructors: Jen BasfordVideo: In this class, PPA Instructor Jen Basford discusses a powerful, but often overlooked, marketing tool: community involvement! So how much can community involvement really impact your business (especially if you’re a senior portrait photographer like Jen)? Well, she has the answer…
Instructors: Jen BasfordVideo: Working with high school seniors is a one-time deal, right? Take their senior portraits, make their moms and dads happy and move on. Well, Jen Basford’s Senior Model Program and Fashion Show is an ingenious marketing idea that extends the “senior season” and your product offerings as well! Listen up as Jen shares her innovative techniques for marketing to high school seniors – via a fun, popular model program and fashion show!
Instructors: Jen BasfordVideo: Marketing your business is important, but do you know how to advertise yourself and your brand to specific age groups? Business, especially the photography business, is ALL about relationships! In this class, learn as PPA Instructor Jen Basford teaches you everything need to know about relationships and marketing to a sometimes overlooked segment – The Tween Market!