SMS Business Basics July 2014

  • Instructors:
    Carrie Wildes

    Register: Register Now

    $249 $199 - PPA member early bird
    + bring someone else from your studio for FREE

    Early bird rate available through May 28.

    July 12-13, 2014

    In this wedding-focus workshop, SMS mentor Carrie Wildes will help you assess the competitive landscape and acquire those necessary, but often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant.

    You'll choose a business model that’s the best fit for your studio and evaluate your business strengths, customer needs, and market’s competitive dynamics to create your profitable pricing structure. This strong foundation will be reinforced with data from PPA's Benchmark Survey Results by comparing your studio's numbers with industry averages and best performing studios.


    • Overview of competitive landscape
    • Legal and financial requirements
    • Skills needed to successfully run a studio
    • Types of business models
    • Applying financial benchmarks
    • Marketing promotions
    • Sales fundamentals
    • Pricing for profit
    • Managerial accounting
    • Realistic goal setting
    • Managing long-term success

    Please book travel arrangements after May 28, as workshop is subject to cancellation or changes prior to this time. Minimum class size is 10 and maximum class size is 25.

      • Carrie Wildes

        Carrie Wildes


        Carrie Wildes owns Carrie Wildes Photography (based in Tampa, Florida) and operates out of a custom home studio and second location in a shared commercial space. Their team includes six photographers, a studio manager, and graphic designer. You can find Carrie dodging traffic, leaning off ledges, and sometimes even braving the snow to get the money shot.  But this all didn’t start until she realized the gift she had while on a mission trip to the Philippines…where she fell in love with photography.  In 2007, she and her husband, David, left the frozen tundra of Chicago to start a new and warmer life in Tampa, Florida.  Carrie then decided to get off the corporate ladder and build one her own. She graduated from Purdue University with a bachelor’s degree in Industrial Engineering, is a scuba diver, doesn’t eat beef, and is a social media diva.

    • PPA Headquarters, Atlanta, GA

    • What should I do to prepare for the class?
      The Business Basics Questionnaire (located under the Course Materials tab on this page) allows our instructors to learn more about your business prior to your attendance in the class. Please review, complete and email the questionnaire to PPA at 

      What should I bring with me to the class?
      Attendees will receive a printed and bound copy of the full presentation with room for taking notes. Additional notepads/pens are suggested but not required. In order to respect our instructors, we request that you do not use your laptops, tablets or phones for note-taking.

      What are the class hours?
      The class runs from 9 a.m. to 5 p.m. both days. Look for a detailed class schedule via email the week prior to the class. 

      Do I need to be a PPA member to attend?
      PPA membership is required for all primary workshop registrants. Members may bring a non-member spouse or studio colleague. Need to join PPA 

      Will I receive merits for attending?
      Yes, attendees will receive two service merits. 

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