SMS Business Breakthroughs July 2014

  • Instructors:
    Allison Rodgers

    Register: Register Now

    $1044 $944 - PPA member early bird
    $399 - Member's guest

    Early bird rate available through June 4.

    July 14-16, 2014

    Join SMS mentor Allison Rodgers, Cr.Photog., CPP, for three days of immersive instruction designed to help you increase your sales, keep more money and take back your life.

    The lecture portion of the workshop focuses on business and financial management, the how-to's of effective branding, targeting, and marketing, and techniques for maximizing sales.

    A phone session with a PPA accountant will result in a custom financial plan recommendation, and you’ll engage in an hour-long private consultation with an SMS mentor and accountant to scope your business and marketing strategy.

    It's your chance to address your most pressing issues and areas of concern, get questions answered, develop priorities, and identify actions to launch your business to the next level.

    Workshop Topics

    Marketing & Promotions

    • Effective ways to get the word out
    • Attract your ideal client
    • Refine your brand and promotions
    • Partner to grow your client base

    Business & Financial Management

    • Evaluate your overhead spending
    • Hone an effective price list
    • Implement a price increase and keep clients
    • Set a realistic salary
    • Keep more of your tax dollars

    Sales & Customer Service

    • Match your studio style to client experience
    • Encourage customers to spend more
    • Provide top-notch customer service at no cost
    • Tips to get you comfortable with selling

    Please book travel arrangements after June 4th, as workshops are subject to cancellation or changes prior to this time.Minimum class size is 4 and maximum class size is 15.

      • Allison Rodgers

        Cr.Photog., CPP

        Before opening a photography studio, Allison, armed with a BFA in Graphic Design and Photography, worked for several nationally recognized advertising agencies. She garnered multiple design and photography awards and was published in PRINT magazine, a prestigious design magazine. 

        In 2004, Allison and her husband Jeff, also a graphic designer, opened Allison Rodgers Photography (their work was featured on the April 2008 cover of Professional Photographer). They have doubled their sales each year and are regarded as one of the most profitable studios in the U.S., due to their design skills, marketing strategies, and client relationships. In addition, they are active in charity-based projects, enhancing the commitment to their community and customer base.

    • PPA Headquarters, Atlanta, GA

    • What should I do to prepare for the class?
      Your investment includes one-on-one consultations with a PPA accountant and SMS mentor. In order for the CPA and mentor to prepare for these meetings, we request financial documentation, sales and sessions reports and the Business Breakthroughs Questionnaire. The checklist and materials are included under the Course Materials section on this page. After registration, you will receive a detailed email explaining the process and how to submit the required materials.

      I may not have time to submit the required consultation materials prior to the workshop. Can I still attend?
      Absolutely! You can complete the financial and mentor consultations post-workshop.  

      What should I bring with me to the class?
      Attendees will receive a bound copy of the full presentation with room for taking notes. Additional notepads/pens are suggested but not required. In order to respect our instructors, we request that you do not use your laptop, tablet or phone for note-taking. If you do not submit copies of your marketing materials prior to the workshop, please bring hard copies with you to class.

      What are the class hours?
      The class runs from 9 a.m. to 4 p.m. each day, with one-on-one consultations from 4 p.m. to 6 p.m. Look for a detailed class schedule via email the week prior to the class.

      Do I need to be a PPA member to attend?
      PPA membership is required for all primary workshop registrants. Members may bring a non-member spouse or studio colleague for $399. Need to join PPA 

      Will I receive merits for attending?
      Yes, attendees will receive two service merits. 

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