About the Class

In this program, from Imaging USA 2020, you will explore PPA’s consumer research and what it tells you about how consumers purchase photography.

Join Emilee Baum and Ed Monahan as they share valuable insights on why consumers choose (or don’t) a photographer, and how to get them to choose you.  Based on original research recently conducted by PPA, Emilee and Ed will reveal the emotional and rational motivations behind consumer purchase decisions and what’s most influential.  The discussion will show why consumers value photographers and identify the steps they take in finding and hiring a photographer, complete with recommendations to help you grow your business.

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