About the Class

All marketers tell you that in order to succeed, you have to be different. But what does "different" really mean? Whether you call it your competitive differentiation point or your unique selling proposition, you know you've gotta have one. But how different does your business really need to be? And what sort of thing would make your business different in a way that's meaningful and significant enough to attract new clients?

In this webinar, you'll learn:

  • How to position your photography business in a way that is truly unique and attracts the interest of potential clients
  • How to avoid common pitfalls when it comes to marketing your photo business
  • And how to uncover what's unique, amazing and awesome about your business and communicate it in a non-salesy way!
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