What Every Photographer Ought to Know About Being Different

Angela Pointon

All marketers tell you that in order to succeed, you have to be different. But what does "different" really mean? Whether you call it your competitive differentiation point or your unique selling proposition, you know you've gotta have one. But how different does your business really need to be? And what sort of thing would make your business different in a way that's meaningful and significant enough to attract new clients?

In this webinar, you'll learn:

  • How to position your photography business in a way that is truly unique and attracts the interest of potential clients
  • How to avoid common pitfalls when it comes to marketing your photo business
  • And how to uncover what's unique, amazing and awesome about your business and communicate it in a non-salesy way!

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Angela Pointon Bio

Angela is an expert in creating businesses that clients glide toward like magnets. She spent seven proud years as the Chief Operating Officer of a rapidly growing marketing agency and worked with over 250 multi-million dollar businesses helping them create a steady flow of leads. While there she was one of the first people to ever be trained on HubSpot’s groundbreaking inbound marketing software, and the agency later went on to win the elite spot as HubSpot’s only Diamond agency partner. Before that, she worked in marketing departments at other agencies while schlepping to graduate school at night for her MBA with a concentration in Marketing. When she’s not busy working one-on-one with entrepreneurs, she’s either speaking somewhere, running online courses, or writing her next book aimed at helping people be better at business, creativity, and marketing. Visit HandSelectYourClients.com to learn more.