Together the Blumes help you understand the difference between your brand and your storybrand and how they both influence your business’ message. From your logo to your website to your color scheme, they break down how to discover clarity when improving your brand message. They also explain the importance of being clear so that your potential clients know exactly what to expect from you. Phillip and Eileen Blume ask you to consider: “Is your business guiding people to live fuller lives?”