The Tween Market

Jen Basford Cr.Photog.

Marketing your business is important, but do you know how to advertise yourself and your brand to specific age groups?

Business, especially the photography business, is ALL about relationships! In this class, learn as PPA Instructor Jen Basford teaches you everything need to know about relationships and marketing to a sometimes overlooked segment – The Tween Market!

In this class, PPA Instructor Jen Basford discusses branding and relationship-building as the key to developing her business. She’ll specifically go over how to market for tween photography (ages 5-16) – a group that can keep a photographer busy all year long!

You’ll learn about:

  • Business-partnering: Team-up with businesses that already work with kids, like schools, dance studios and cheerleading gyms.
  • Partying with your products: Don’t bore them with product lists, offer a party-like event where kids can come together and be photographed as well!
  • Relationship development: Identify and focus on building relationships to help you attract this market. Create the need and desire for your product offering.
  • Social media, social media, social media. This is THE way to connect with this age group!

Jen is an expert at reaching the tween audience and shows how you can too!

We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

Jen Basford Bio

Jen Basford is best known for her high school senior portraits and the annual must-see fashion show she puts on for upcoming seniors each spring. She owns a 3,500-square-foot, custom-designed studio in Edmond, OK, and markets to a high-end, fashion-forward boutique clientele. In fact, she has become one of the top senior portrait photographers in the Midwest largely due to her out-of-the-box approach to marketing, social media and client relationships.

Besides Jen's love of fashion, she enjoys posting on Instagram, obsessing over pretty office supplies at russell hazel, and Sonic's Diet Dr. Peppers. You can find her speaking to local and regional PPA groups, and educating next-level senior photographers through her organization Seniors Ignite.