The Tween Market

Jen Basford Cr.Photog.

Marketing your business is important, but do you know how to advertise yourself and your brand to specific age groups?

Business, especially the photography business, is ALL about relationships! In this class, learn as PPA Instructor Jen Basford teaches you everything need to know about relationships and marketing to a sometimes overlooked segment – The Tween Market!

In this class, PPA Instructor Jen Basford discusses branding and relationship-building as the key to developing her business. She’ll specifically go over how to market for tween photography (ages 5-16) – a group that can keep a photographer busy all year long!

You’ll learn about:

  • Business-partnering: Team-up with businesses that already work with kids, like schools, dance studios and cheerleading gyms.
  • Partying with your products: Don’t bore them with product lists, offer a party-like event where kids can come together and be photographed as well!
  • Relationship development: Identify and focus on building relationships to help you attract this market. Create the need and desire for your product offering.
  • Social media, social media, social media. This is THE way to connect with this age group!

Jen is an expert at reaching the tween audience and shows how you can too!

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Jen Basford Bio

Jen Basford owns 3 girls photography, a fashion-inspired senior portrait studio located in Edmond, Oklahoma. She is best known for the annual must-see fashion show she puts on for upcoming seniors (and tweens) each spring, as well as for the experience she provides during her sessions. Jen is one of the top senior portrait photographers in the Midwest largely due to her out-of-the-box approach to marketing and client relationships.

Jen also owns Seniors Ignite (, the leader in senior portrait photography education. Seniors Ignite is a collaboration of leading senior photographers that is redefining the senior portrait industry by showing photographers how to set themselves apart from the competition and run a successful business.

Jen is mom to 3 crazy and outgoing girls, who are the namesake of her studio. Between competitive cheer and dance, they keep her hair and makeup skills up-to-date at all times. Jen is also obsessed with fashion, pretty office supplies, healthy eating, and trying to keep everyone's schedules organized.