Instructor
Allison
Rodgers
Cr.Photog., CPP
About the Class

Building your brand is so much more than just brand identity.  Not sure where to begin? Start with this class, taught by former advertising agency insider Allison Rodgers.

Allison shares why establishing the right brand is important—and you might be surprised at what she reveals:

  • Branding is more than a logo, packaging or ads. It’s how people feel about your business.
  • Keep your message consistent. And remember that everything you do brands you!
  • Brand standards are important for more reasons than you might think.
  • Always get an outside opinion. Then, see if it aligns with how you see yourself and who you want to be.

Learn more about the importance of branding your business effectively from an industry expert.

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