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The Beloved Family Pet: Successful Pet Promotions
Lori Craft Cr.Photog.
Who meets you at the door every day when you come home from a tough day? Who looks at you with adoration? Who snuggles up at your feet and covers you with kisses? Your beloved family pet! And with many pet owners being post- or pre-children (who consider their pet their new baby), it’s no wonder that pet photography has become a booming business for studios. It is a target market that defies the recession, so come learn to make the most of it!
Lori Craft will share her ideas and enthusiasm for promoting this specialty, whether you provide pet parents with a beautiful oil painting or a fun themed portrait. She’ll help you increase your pet portrait business with marketing ideas that combine great sales and charitable outreach:
- Pet Portrait Contests
- Annual Pet Calendar
- Displays & Community Outreach
Join Lori to get off on the right foot in the pet market. Just remember that if you want to pursue this opportunity…you MUST love dogs!
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Lori Craft manages a successful portrait studio in the historic town of Marshall, Michigan with her husband, Dennis Craft. Together they operate Craft Photography. Dennis is the portrait photographer and Lori's talents for the business lie in the marketing and promotional areas of the studio.
The Crafts owe much of their studio success to Dennis's creative photography and the passion both Lori and Dennis have for business, with an aggressive marketing plan and a good relationship with their staff and clients. Lori's plan for the business has expanded in the last few years to include underclass and event photography. As the industry and the economy changed, so did the portrait studio.
Lori received her Craftsman Degree in 2000. She enjoys being able to travel and speak to photographers about her role in the industry. Lori has been a featured speaker for PPA, a variety of State and Affiliate organizations, and industry leaders such as Burrell Colour Imaging and Kodak. She has had the opportunity to speak internationally to photographers in both Korea and China and enjoys working with photographers to inspire and encourage them to look at their business with a new perspective. Lori is constantly exploring new avenues of marketing and business and continues to work at growing their studio despite the declining economy. With all that in her life, which she balances with great enthusiasm, her most treasured position is Mom to her three children.