About the Class

(Available through June 1, 2021) "Ever wonder when you leave a room what people say about you? For many of us, there’s a gap between how we think we’re perceived and how others actually see us. At a time when many of us are soul searching and experiencing unprecedented change, having an identifiable brand greatly impacts how the world views us. People who make themselves positively memorable are the ones who are most often hired, promoted, valued and positioned for opportunity. As you look to keep your job, grow your career, gain new clients, get more from your existing clients and elevate your performance —what are you doing to make yourself positively memorable? How can you polish your style to make an impression that reflects the real you and positions you for career success? Hailed as electrifying and thought provoking, this session, based on Kaplan’s best-selling book, The 10Ks of Personal Branding offers case studies and exercises that will help you identify your strengths and passions and create a brand for yourself that is positive and unique and positions you to excel in your career.

Learning Objectives:

  • Create an identifiable brand that conveys who you are, how you want to be remembered and how you stand out from the crowd.
  • Define your goals and create a focused plan to achieve a personal or career objective.
  • Learn career enhancing skills that you can implement immediately such as establishing recall, effective networking methods and leaving a lasting positive impression.
  • Master the art of creating opportunities for your brand to further enhance your career success.
  • Enhance your leadership capabilities
  • Develop techniques to position yourself and your skills when being considered for opportunities and advancement"
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