Marketing is a crucial business component that requires a targeted approach to planning. Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, understands the value of a focused marketing strategy that appeals to your ideal clients and will reach customers who can help you attain desired sales averages. After all, marketing is only a single slice of the business pie! She'll discuss the creation of a successful strategy, including:
You will have the added bonus of seeing this process unfold within two studios as Mary provides an update on PPA's Studio Makeover participants and their progress on developing marketing plans. Successful marketing strategies can be developed by all studios with a little careful planning; learn how to create your strategy today!