Studio Makeover: Creating Sustainable and Successful Marketing Strategies for Any Studio

Mary Fisk-Taylor M.Photog.Cr., CPP, ABI, API

Marketing is a crucial business component that requires a targeted approach to planning. Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, understands the value of a focused marketing strategy that appeals to your ideal clients and will reach customers who can help you attain desired sales averages. After all, marketing is only a single slice of the business pie! She'll discuss the creation of a successful strategy, including:

  • Defining your brand
  • Identifying your ideal client
  • Implementing sales strategies to attract ideal clients

You will have the added bonus of seeing this process unfold within two studios as Mary provides an update on PPA's Studio Makeover participants and their progress on developing marketing plans. Successful marketing strategies can be developed by all studios with a little careful planning; learn how to create your strategy today!

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Mary Fisk-Taylor Bio

Mary Fisk-Taylor has been a member of the Professional Photographers of America since 1999. Along with her business partner, Jamie Hayes, they operate a high-end wedding and portrait business in Richmond, Virginia. Hayes & Fisk the Art of Photography is a home-based studio located on almost one acre of beautiful gardens and they have successfully created one of the most sought after Portrait and Wedding studios in their area.
Mary was named Photographer of the Year in 2007 and has won Best Wedding Album of the Year in Virginia several times. Nationally she has had her albums in the top five. She has won numerous Best in Show awards, Kodak Gallery Awards, Fuji Masterpiece Awards, Loan Collection prints and albums. Mary is also a recipient of the prestigious Virginia Award, which honors photographers for their commitment and dedication to their state association, and the business of professional photography.