The world of sports photography may not be rocket science, but without the right business acumen and sales savviness, you probably won’t succeed. In this class, PPA Instructor Jeff Gump walks you through the strategy of pricing, helps you ask and answer the important questions that can help make – or break– a sports photography studio.
You’ll examine high volume versus low volume costs and discover why this difference is critical. Jeff shares how to engage your community and conduct market research to determine the right direction for your studio.
Learn how to create the right type of order form and pricing structure. Explore the types of packages and promotional products that can highlight your style and sell, sell sell! And, when it’s all said and done, Jeff Gump gives you the tools to analyze your pricing and cost strategies so that you can determine what works for you.
Sports photography – whether high or low volume -- is a business that requires knowledge, intention, flexibility and creativity. This class helps you pull it all together!
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