Sports & Events: Pricing

Jeff Gump

The world of sports photography may not be rocket science, but without the right business acumen and sales savviness, you probably won’t succeed. In this class, PPA Instructor Jeff Gump walks you through the strategy of pricing, helps you ask and answer the important questions that can help make – or break– a sports photography studio.

You’ll examine high volume versus low volume costs and discover why this difference is critical. Jeff shares how to engage your community and conduct market research to determine the right direction for your studio.

Learn how to create the right type of order form and pricing structure. Explore the types of packages and promotional products that can highlight your style and sell, sell sell! And, when it’s all said and done, Jeff Gump gives you the tools to analyze your pricing and cost strategies so that you can determine what works for you.

Sports photography – whether high or low volume -- is a business that requires knowledge, intention, flexibility and creativity. This class helps you pull it all together!

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Jeff Gump Bio

For over 25 years, Jeff has been sharing his experiences and educating fellow photographers throughout the country. As one of the leading sport and event photographers around, Jeff’s had the opportunity to shoot for the NFL, PGA Tour as well as many other pro sports. However, even with all his professional clients, Jeff’s passion has always been for the high school and youth sports, as well as corporate and social events.

Jeff has a gift for marketing and never misses an opportunity to share the importance of this business skill – for without marketing strategies and plans, life as a photographer would be bleak. Jeff loves to share his experience and expertise, both in photography and business; it’s no wonder groups like PPA, SPAA, PMA as well as state and regional associations call on Jeff to share his marketing magic throughout the industry.