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Sports & Events: Marketing
The competitive landscape of sports marketing is tough today, but that doesn’t mean you should shy away from this lucrative segment. Rather, lace up your shoes, step up your game and bring it! PPA Instructor and sports photography expert Jeff Gump gives you the marketing tools of the trade that will make your studio stand out from the rest.
First and foremost, Jeff covers the types of personalities that excel at marketing and if you’re introverted or prefer to stay locked in an office, then hire that sales-minded extrovert that’s going to get out there and promote your business!
Learn how to market your services – how your playbook, local advertising, TV, community events and tradeshows are great ways to get your name and reputation out to your target audience. Jeff also shares specific ways to promote not just your products and services but also your professionalism and your customer service – key elements of your brand identity. Learn Jeff’s tried-and-true customer service tips which will put your studio ahead of the pack.
Lastly, you’ll discuss an all-important marketing tool – the fundraiser – and how to use these types of events to promote your business, give back to your community and overall, feel good about yourself and your business. This class is a win-win for everyone!
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For over 25 years, Jeff has been sharing his experiences and educating fellow photographers throughout the country. As one of the leading sport and event photographers around, Jeff’s had the opportunity to shoot for the NFL, PGA Tour as well as many other pro sports. However, even with all his professional clients, Jeff’s passion has always been for the high school and youth sports, as well as corporate and social events.
Jeff has a gift for marketing and never misses an opportunity to share the importance of this business skill – for without marketing strategies and plans, life as a photographer would be bleak. Jeff loves to share his experience and expertise, both in photography and business; it’s no wonder groups like PPA, SPAA, PMA as well as state and regional associations call on Jeff to share his marketing magic throughout the industry.