Serve Yourself to Serve Others

Jeffrey Shaw Cr.Photog.

In this ongoing series on habits and characteristics of successful people, PPA Instructor Jeff Shaw tackles the tough issue of how to be authentic in your craft and your business so that you can share this gift with your community and your clients. After all, how can you share your light if it burns out?

Explore habits you can establish that inspire and foster creativity and innovation. Discuss ways to invest in yourself and your education. Discover the benefits of having a like-minded peer network.

Jeff also addresses the age-old challenge between profit and purpose and how you can combine both for a worthwhile, valuable and successful business, not only for yourself and your clients but also for your community.

This is twelve minutes of your time that will inspire you to take yourself, your art and your business to another level and give you the confidence to do it!

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Jeffrey Shaw Bio

Based in Manhattan, Jeffrey has been the go-to portrait photographer for an exclusive clientele for 30 years. He is also a trained business coach from The Coaches Training Institute and an inspiring public speaker, having presented before 20 organizations in two years. He travels nationwide meeting his clients at beautiful destinations and working with photographers in workshops and conventions. His portraits have appeared on The Oprah Show, in “O” magazine, People Magazine, CBS news, and most recently the cover of New York Family Magazine. Never one to follow a well-worn path, Jeff has built a meaningful life on instinct rather than rules and on his vision instead of circumstances.

During the height of Jeff’s career he hired a business coach to help him manage the many issues that come with a fast growing business—the rewards and the struggles. It was a period of deep soul searching and business expansion. Through this work there were many “a-ha!” moments and one stood out in particular: why he became photographer. 

Jeffrey is the youngest of three boys and during his youth there is only one known photograph capturing his entire childhood; literally no history that offers a photographic memory. This is the power of portrait photography. So half way through his career and with this new realization he would cement his purpose—to support his clients in being as responsible as they could be documenting their family’s treasured moments. This aspiration profoundly increased his commitment to his clients and resulted in stronger relationships, a business that directly supported his life’s purpose and an uncommon level of success.

Jeff’s personal experience with coaching over a decade ago and how it changed his life lead him to become a trained business life coach specifically for fellow photographers. He has committed to providing educational forums for photographers who want to improve their businesses and desire personal growth.