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SEO Series Part 6: SEO & Analytics: What You Can Learn From Your Own Traffic
Analytics is largely viewed as one of the unsexiest aspects of digital marketing. However, your web analytics can tell you so much more than "what happened". Analytics can help identify new or previously unknown opportunities about your website and your audience.
Brett will discuss:
- Google Analytics Overview – Why Google Analytics?
- Breakdown by Medium
- Conversion Tracking
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Brett Snyder is the Director of Search Engine Optimization (SEO) at Nebo, a web design and interactive marketing agency in West Midtown, Atlanta. Brett began his digital marketing career working with SPEEDO USA during the Summer Olympics and has been in love with the world of SEO ever since. As the Director of SEO at Nebo, Brett is responsible for the strategic planning, development, and implementation of search engine optimization campaigns. Over the course of his career, Brett has worked with all manners of businesses from large B2B brands to local Mom & Pop ecommerce shops to help them leverage the incredible opportunity that search engines have provided to connect businesses with their target audience.