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SEO Series Part 5: Web Content for Photographers: What to Expect in 2014 and Beyond
“Content” on the web used to simply mean words on the page. In 2013 and beyond, web content has evolved to refer to any written communication on your website that speaks on behalf of your brand. Web content must be engaging, must serve the needs of your audience, and must accurately reflect the brand voice.
Join Brett as he discusses:
- Two types of content: fresh (i.e. blogging) and static (i.e. traditional website content)
- Benefits of content curation
- Traditional website content best practices
- Blogging best practices
- How do I know what to blog about?
- Authorship markup
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Brett Snyder is the Director of Search Engine Optimization (SEO) at Nebo, a web design and interactive marketing agency in West Midtown, Atlanta. Brett began his digital marketing career working with SPEEDO USA during the Summer Olympics and has been in love with the world of SEO ever since. As the Director of SEO at Nebo, Brett is responsible for the strategic planning, development, and implementation of search engine optimization campaigns. Over the course of his career, Brett has worked with all manners of businesses from large B2B brands to local Mom & Pop ecommerce shops to help them leverage the incredible opportunity that search engines have provided to connect businesses with their target audience.