About the Class

“Content” on the web used to simply mean words on the page. In 2013 and beyond, web content has evolved to refer to any written communication on your website that speaks on behalf of your brand. Web content must be engaging, must serve the needs of your audience, and must accurately reflect the brand voice.

Join Brett as he discusses:

  • Two types of content: fresh (i.e. blogging) and static (i.e. traditional website content)
  • Benefits of content curation
  • Traditional website content best practices
  • Blogging best practices
  • How do I know what to blog about?
  • Authorship markup

We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

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