About the Class

Audience engagement, although difficult to define, is one of the core aspects of quality search engine optimization. Through authentically and legitimately engaging with your audience, a SMB (small and medium-sized business) can naturally build trust with the search engines that will directly impact domain authority and visibility in SERPs.

  • Key premise of SEO: Be present where your audience is!
  • Understanding the goals of audience engagement: Not always a conversion item!
  • How do you identify where your audience is online?
  • Tips for connecting with your audience
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