About the Class

Photography is an industry where the search audience shows a preference for local vendors. As such, it is especially important for SMBs (small and medium-sized businesses) to know how to harness local search to reach this audience that is actively seeking a photographer in their area.

  • What is Google Local and why should you care?
  • How do local results differ from traditional results?
    • Universal search elements
    • Blended results
    • Personalized results (showing different results in Philly vs. Atlanta)
    • No longer need to include a local qualifier for SERPs to generate local results
  • How do you claim and verify your Google Local listing?
  • What ranking factors are most important for local search?
  • Local Citations – How do you identify and optimize these?
  • Reviews – Overview of how reviews are used and some strategies that can be used to curate reviews
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