M.Photog.Cr., CPP
About the Class

You may be an artist, but that doesn’t mean you’re not still running a business. In this course, PPA Instructor Beth Forester covers the thought process from start to finish for pricing Senior Portraits. When Beth is done, you’ll have a sound, methodical way to price your portraits for optimal pricing!

Learn as Beth addresses questions like...

  1. Who is your target client and how do they spend money?
  2. What are your averages for: type of session, length of session, sales amount, amount of add-ons and more. From this data, you can develop your pricing.
  3. What are your goals for: amount of profit, number of clients, number of sessions, amount of time devoted, and ideal client? If you can quantify it, you can achieve it!
  4. What is your sales strategy? Few things happen by chance, and if you have a strategy, you can set a plan to carry it out.

Beth does a great job of breaking down a challenging task into manageable sections. After this class, you’ll never flinch at the thought of pricing again!

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