Instructor
Beth
Forester
M.Photog.Cr., CPP
About the Class

Let’s face it, creating price lists is a chore that no one enjoys! Are you charging too much or too little? Do you have enough options? How many products is too many?

In this course, PPA Instructor Beth Forester takes the guesswork and headaches out of price lists!

You will learn...

  • Criteria for price lists: Marketability, sale-ability and profitability—Beth teaches what these are and why they’re critical!
  • How to price packages versus a la carte items: What should be your foundation and what do you lay on top of it?
  • How to tailor your products to your clients’ buying habits: Seniors want “stuff!” Learn to create and offer products that attract your teenage audience.

And that’s not all! Beth emphasizes how to showcase your product offerings in your studio so that seeing is believing for your clients. Additionally, she’ll discuss specialty products and upsell opportunities to your Senior clients and their families.

Why spend your time and energy figuring out what sells and how much it costs, when Beth Forester has the know-how and expertise to help you? Register for this course today!

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