Senior Portrait Sales: Creating Your Price List

Beth Forester M.Photog.Cr., CPP

Let’s face it, creating price lists is a chore that no one enjoys! Are you charging too much or too little? Do you have enough options? How many products is too many?

In this course, PPA Instructor Beth Forester takes the guesswork and headaches out of price lists!

You will learn...

  • Criteria for price lists: Marketability, sale-ability and profitability—Beth teaches what these are and why they’re critical!
  • How to price packages versus a la carte items: What should be your foundation and what do you lay on top of it?
  • How to tailor your products to your clients’ buying habits: Seniors want “stuff!” Learn to create and offer products that attract your teenage audience.

And that’s not all! Beth emphasizes how to showcase your product offerings in your studio so that seeing is believing for your clients. Additionally, she’ll discuss specialty products and upsell opportunities to your Senior clients and their families.

Why spend your time and energy figuring out what sells and how much it costs, when Beth Forester has the know-how and expertise to help you? Register for this course today!

We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

Beth Forester Bio

For 15 years, Beth Forester, M.Photog.Cr., CPP, has operated a boutique portrait studio in the small coal-mining town of Madison, WV.  Specializing in senior portraiture, she is known not only for her award-winning images, but also for her creative marketing strategies and business tactics.  Recognized as a leader in the photographic and business industry, she has been featured in various magazines, such as Rangefinder, Professional Photographer, Studio Photography & Design and WV Executive.

In fact, Beth has been named West Virginia Photographer of the Year three times (2004, 2006 and 2007) and Mid-East States Photographer of the Year twice (2006 and 2007).  Along the way to achieving these titles, Beth has earned 10 Kodak Gallery Awards, 4 Fuji Masterpiece Awards, 13 Loan Collection images and the prestigious PPA AN-NE Award for marketing.

In addition to running a full-time studio, Beth develops and markets her own software line: photoDUDS, a commercially-licensed series of DVD volumes containing graphic design elements, templates and marketing materials created specifically for professional photographers.