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Jeff Dachowski M.Photog.Cr., CPP & Allison Tyler Jones Cr.Photog., CPP
If your portrait sales are lower than you’d like, you might be sabotaging your sales without even knowing it. Join Allison and Jeff as they share two different perspectives on the game-changing mind shifts and sales techniques that helped them get out of their own way and create two of the most profitable portrait studios in the country. You will learn the 3 P’s to Profitable Selling: PROCESS - PREDICT - PRODUCT. PROCESS: Discover the power of developing your process that sets you up as the trusted guide and expert who will help your client achieve their desires while building a sustainable business for you. PREDICT: Develop the ability to prepare for and overcome many of those questions and objections that make you clench in the sales room without backpedaling, discounting or turning into a sales-y jerk. PRODUCT: Deepen your understanding of your product line-up (or the lack thereof) and how that might be hurting your sales. Lastly, you will learn how to tie all of it together and develop and implement your sales plan for financial success and artistic fulfillment.
In high school, Jeff quickly fell in love with photography. After pursuing every class related to photography, he attended the Hallmark Institute of Photography. He has been photographing weddings all over New England, the Caribbean and the inter-mountain west since 1992. And in 2003, Jeff and his wife, Carolle, opened their studio in Manchester and have seen meteoric growth since opening. They have a loyal following of children and family clients, a buzz in the wedding industry, and a growing number of commercial portrait clients.
Jeff is a busy man, and his work has been featured in Seacoast Bride, a New Hampshire Bride, Woman Engineer, Woman’s World and Rolling Stone. He has nine images in the PPA Loan Collection, nine Kodak Gallery awards, two Fuji Masterpiece awards, 13 Court of Honors, and an ASP Regional Medallion. Jeff is also active in PPA’s Studio Management Services and contributes monthly to Professional Photographer magazine (his prosperous studio was featured in the July 2008 issue, too). In addition, he is a PPA Approved Juror, a Certification Judge for the Professional Photographic Certification Committee and a Vatican Approved Photographer. Jeff is a Certified Professional Photographer and has attained his Master of Photography and Photographic Craftsman degrees from PPA. He is a past president for the New Hampshire Professional Photographers Association (NHPPA).
Allison Tyler Jones spends her days capturing spontaneous portraits of children and their families for both retail and commercial clients. She has authored four photography books, her most recent title, 100% Kid focuses on photographing kids in gorgeous light. Her studio has been ranked as one of the nation’s Top Performing Studios according to PPA’s Benchmark Survey. Allison owned a retail store for 12 years in a former life and uses her business expertise to help mentor other photographers. Owning a business is hard, and Allison is excited to share her down-to-earth, practical, take-no-prisoners advice. For more about Allison, go to www.atjphoto.com.
"I want for you to have art on your walls, art that happens to be your family.
Images that make your heart skip a beat every time you pass them in your home. I want you to have photographs of your family that, when it's been a particularly tough day, remind you of why you decided to do this whole messy thing called, "Family" in the first place.
Images that go beyond just a record of the people in your life, images that capture the essence of your unique family; their personalities, the connection between them and the love that binds you all together."