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SALES 101: What You Don’t Know Can Hurt You
Neal Freed & Bryan Blanken
Have you ever lost a job to a less talented photographer, but better sales person? Have you ever said something that worked to make a sale, and then said the same thing the next time and it didn’t work and you wonder why? Have you ever been in a sales meeting hoping/praying that the prospect wouldn’t bring up a certain issue that you were afraid would disqualify you, and of course, right before the end, they do?
It doesn’t matter how good a photographer you are if you can’t make the sale. You work on your photography, but do you work on your sales techniques?
Neal Freed and Bryan Blanken of Freed Photography and FreedSPIRIT Photo Group will share with you the sales insights and tips that helped them grow their studio from hundreds of thousands of dollars in yearly revenue, to multiple millions of dollars in yearly revenue. If you’re in business, sales shouldn’t be a dirty word, nor should it involve manipulation or deceit. Neal and Bryan will dispel many of the myths around sales and you’ll come away from this webinar with specific, action items that will help you raise your SBA, Sales Batting Average.
Neal Freed learned photography while in college, a million years ago at the Fred Marcus Studio in NY. As Neal says, assisting for Andy Marcus was the best training anyone could ever have, if you could survive it. After a couple of years assisting, Neal became a primary photographer for Fred Marcus. While his future looked bright at Fred Marcus, alas, Neal married Carla and moved to the DC area. Neal gave up photography for 25 years as he and Carla owned and operated a number of businesses. In 2000 after selling their last business, Neal and Carla decided to open a small, boutique studio. Not having spent the prior 20 years as photographers, they brought a fresh perspective to the business of photography. Much to the dismay of the established players in the school photography market, they are bringing that same fresh perspective to school photography and are having tremendous success redefining how to do school photography.
Bryan is a multi-talented wedding and portrait photographer with over 20 years of experience. While attending the University of Maryland, he learned the art of photography in the family business. He quickly became very accomplished and joined Freed Photography as a partner in 2001.
Clients love working with Bryan for his laid back nature, and fantastic sense of humor as well as his striking good looks (Bryan added that). He loves photographing people. Whether it is an 8yr old for a school portrait or a bride on her wedding day, his ability to relate to the person, put them at ease and make them look their best is second to none. They also appreciate his integrity for the timeline and knowing how to work and event.
Recently, Bryan along with his partners Neal & Carla Freed, have developed a new approach to school portraits "Just because, they have been doing it one way for forever, doesn't mean it's good," Bryan says. School Photography is now an integral part of what we do. Our motto is Have fun, take beautiful images and do the right thing.
Bryan, along with Neal, speak throughout the country and hold workshops on their approach.
Bryan loves spending his free time with friends and family. Bryan and his wife Jackie are native Washingtonians. He is an avid sports fan, watching as well as playing. Bryan and his wife Jackie (a chef by training) have three children - Ellie, Simon, and Sophie.