Roadblocks to Success; Stop the Cycle of Self Sabotage

Dorie Howell &Rachael Boer

Many photographers have a good handle on the basics of running a business. They have a good website, solid images, sales experience, and an efficient workflow. But there are other details that are often overlooked, and if these aren't in line with your overall brand it can be costing you clients. Dorie and Rachael will point out what these areas are, and how you can eliminate these roadblocks in order to make your brand stronger.

Dorie Howell Bio

Dorie Howell is a professional photographer located in the Washington, DC suburbs. She is the co-founder of the IPS Mastermind Education Site and also one of the founders of the incredibly popular Facebook Group IPS Mastermind, formerly In Person Sales for the Professional Photographer.  Her desire for photographers to learn and profit from proper business practices.  There is nothing better than seeing someone's business grow and flourish in a matter of weeks because of what they have learned as a result of these online education sources.  Dorie believes that as more photographers price themselves well and provide great service for their clients, the better it will be for all of them personally and for the industry.

Dorie specializes in photographing newborns and children. Her work has been on the inside pages of Women’s Day and Ladies Home Journal, on the cover of Washington Parent Magazine and several other publications.  She has been featured on air on  Fox 5 DC morning news and can be seen all around town promoting her business.

Dorie lives with her sassy, precocious 9 year old daughter (who never lets her take a picture of her) and her patient husband of 13 years.   You can find her online on her websiteInstagram and of course, her Facebook Page. 

Rachael Boer Bio

Rachael Boer is a wedding and portrait photographer near Washington, D.C. Rachael is the co-founder of IPS Mastermind, an educational site focusing on business and sales skills for photographers. In her studio, she enjoys giving her clients a luxury experience through in-person sales, and also enjoys teaching other photographers about this business model. Through private coaching, online video training, and speaking at conferences, Rachael strives to help elevate the industry by teaching principles of sound pricing strategy and sales skills. She finds it incredibly rewarding to give business owners the tools they need to increase their income and serve their clients with beautiful printed artwork.

In her own business, Rachael photographs family portraits and weddings with a small team of support staff. Rachael is also mom to four small children, and in her (admittedly little) free time, she plays viola and enjoys spending time with her husband of ten years.You can find her online on her website, Instagram, and Facebook page.