Instructor
Bry
Cox
M.Photog.Cr., CPP
About the Class

Do people complain about price? Do they want everything digital? Do they buy the least  amount possible or change your packages? Do you work long hours feeling underpaid?  Attend this PPA webinar and learn and understand some fundamental and key facets to  the psychology of pricing. This will give you a lot to think about while also laying the  groundwork for my more in depth program on the Psychology of High End Sales at  ImagingUSA. Proper pricing is fundamental to good sales system. Sadly, some want to make sales  about corny tactics or canned phrases, but it’s not. It’s about understanding people and  social dynamics, and presenting your work in a way that clicks with the client’s mind.  And the first part of that is knowing the psychology of pricing. So whether you sell packages or a la carte, and no matter your skill or current price level, this webinar is for you

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