Prosperity & Purpose: Sales as Service

Jeffrey Shaw Cr.Photog.

For decades, we've looked at sales upside down. It's been a taking experience instead of a giving one. Business owners, particularly purpose-driven photographers, have found making sales uncomfortable and fearful. Even worse, many have AVOIDED sales, which has limited their ability to grow and prosper.

The true nature of sales is that it is the greatest act of service we can provide for our clients. It's actually what client's hire us for—our expertise and advice on what is the best fit for them. When done with integrity and with an intelligent business model the money is in fact a benefit of the process and not coming from a place of neediness. Neediness drives people away.

Here are some of the topics we'll discuss:

  • How to Up-Serve not Up-Sell
  • Do you have an attitude of entitlement? You might be surprised!
  • Fear: It's not just in your head. Retraining how your body responds to sales
  • What does improv have to do with sales? A lot!
  • Help build their vision for meaningful sales
  • How information equality has changed the photo industry
  • Seems like opposites: Thorough yet simple sales

Recommended reading prior to or after the webinar: "To Sell is Human" by Daniel Pink.

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Jeffrey Shaw Bio

Based in Manhattan, Jeffrey has been the go-to portrait photographer for an exclusive clientele for 30 years. He is also a trained business coach from The Coaches Training Institute and an inspiring public speaker, having presented before 20 organizations in two years. He travels nationwide meeting his clients at beautiful destinations and working with photographers in workshops and conventions. His portraits have appeared on The Oprah Show, in “O” magazine, People Magazine, CBS news, and most recently the cover of New York Family Magazine. Never one to follow a well-worn path, Jeff has built a meaningful life on instinct rather than rules and on his vision instead of circumstances.

During the height of Jeff’s career he hired a business coach to help him manage the many issues that come with a fast growing business—the rewards and the struggles. It was a period of deep soul searching and business expansion. Through this work there were many “a-ha!” moments and one stood out in particular: why he became photographer. 

Jeffrey is the youngest of three boys and during his youth there is only one known photograph capturing his entire childhood; literally no history that offers a photographic memory. This is the power of portrait photography. So half way through his career and with this new realization he would cement his purpose—to support his clients in being as responsible as they could be documenting their family’s treasured moments. This aspiration profoundly increased his commitment to his clients and resulted in stronger relationships, a business that directly supported his life’s purpose and an uncommon level of success.

Jeff’s personal experience with coaching over a decade ago and how it changed his life lead him to become a trained business life coach specifically for fellow photographers. He has committed to providing educational forums for photographers who want to improve their businesses and desire personal growth.