About the Class

You create great images for a client…then what? It comes down to sales, but most photographers aren’t natural salespeople. That’s why it doesn’t hurt to learn a few tried-and-true sales techniques to boost your numbers. So if you use projection sales (or are thinking about it), tune in as PPA instructor and photographer Lori Craft shares how to optimize sales via these sessions.

These more advanced projection sales selling techniques will help you…

  • Understand the difference in selling collections vs. individual prints (and how to use that knowledge to sell more as you focus on the emotional and financial value of collections).
  • Know who you’re selling to, from figuring out who the decision-maker is (and getting that person to the sales session) to understanding the different buying mindsets.
  • Increase sales with incentivized pricing (and what you can use as incentives).
  • Use your projection software to help the clients make choices and visualize what they can do with it – Seeing is believing after all!

Before you’re done, you’ll understand how the projection experience differentiates and highlights your studio and professionalism, and how you can use it to go beyond your clients’ expectations! (And that usually leads to higher sales, too!)

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