Pricing Basics

Bridget Jackson CPA, Manager, PPA Business Consultant

When it comes to photography, you're a whiz. But pricing? If just thinking about cost-based or demand-based pricing makes your head hurt, we understand. Many photographers feel at a loss when it comes to this part of business, even though it's a vital part. That's why you should tune in to this webinar to learn the basics for smart pricing this year! Join Bridget Jackson to learn about…

  • Incorporating various pricing methods: cost-based, competitive-based, demand-based
  • Considerations to keep in mind when creating your pricing strategy
  • Importance of educating your client on your pricing strategy
  • How your business model affects your product prices
  • Importance of creating a Unique Selling Proposition to validate pricing strategy

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Bridget Jackson Bio

Bridget Jackson is a Certified Public Accountant and the lead advisor with PPA's Studio Management Services. She has worked with small businesses for over fifteen years and has been with PPA for the last seven. Bridget enjoys educating thousands of photographers on the business of photography and working one-on-one with hundreds more to help them understand business concepts that can help them achieve their goals. Whether it is greater profitability, a better work/life balance, creating personal financial security, or questions on taxes and bookkeeping, Bridget is an all-in-one resource for studio management.  She’s leveraged her expertise by overseeing the 2008 and 2010 Benchmark Surveys, using the data collected to create tools and resources to aid photographers in implementing the results with their own studios. 

Bridget has brought a wealth of financial knowledge and experience to PPA, and has quickly become an industry expert on the financial operation of a photography business. If you have any questions for her about your business, or would like to schedule a one-on-one consultation, you are welcome to contact her at Find out why so many photographers say they owe their business’s success to the time they’ve spent with Bridget!