Instructor
Bridget
Jackson
CPA, Manager, PPA Business Consultant
About the Class

When it comes to photography, you're a whiz. But pricing? If just thinking about cost-based or demand-based pricing makes your head hurt, we understand. Many photographers feel at a loss when it comes to this part of business, even though it's a vital part. That's why you should tune in to this webinar to learn the basics for smart pricing this year! Join Bridget Jackson to learn about…

  • Incorporating various pricing methods: cost-based, competitive-based, demand-based
  • Considerations to keep in mind when creating your pricing strategy
  • Importance of educating your client on your pricing strategy
  • How your business model affects your product prices
  • Importance of creating a Unique Selling Proposition to validate pricing strategy

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