How often do you pick up the local paper and read a feature story about someone else's business, maybe even another photographer's studio? Ramping up for the launch of your new business, but have no advertising budget? Wonder what it would take to get YOUR story in print or on the evening news?
Start with basic public relations tactics, excellent and affordable tools for photographers with BIG news. In this online class, Jen will teach you how to create PR materials, reach out to the media, build relationships and spread the news about your work without the high retainer, overhead and hourly fees often associated with PR agencies.
The key to great public relations, though, is finding the right angle. The information you share has to be newsworthy, true and (forgive the pun) in focus. So, consider your business – its composition, if you will – and highlight the information you want the public to have through the basic PR tools you'll learn in PPA's "PR 101 for Photographers."