Portraits: Partner Marketing for Success

Kay Eskridge M.Photog.Cr.

To be successful, you don’t need to reinvent the wheel; just find a new way to use it! Instructor Kay Eskridge shows you how to do just that when it comes to marketing your portrait photography business. Here are some of the ideas that Kay examines during this video—get ready to add to your marketing arsenal:

  • Industry vendors are your friends, so learn how you can work with them and their resources to create new marketing avenues and promote your partnership.
  • See ways to find, engage and develop those local business partnerships. Client referrals will open doors for you, so learn how to use them!
  • Learn different display ideas for your studio to help you sell products and continue educating people about what is possible and how good they really can look.
  • Use charitable events and functions as a chance to give back but also spark your business. (Learn how to take this opportunity to offer something new!)

By the time you’re done, Kay gives you everything you need to create win-win marketing partnerships that translate into clients and sales. Just be sure to be prepared for those new clients (and Kay’s got you covered there, too)!

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Kay Eskridge Bio

Combining her passion for photography and her love of people, Kay Eskridge’s studio, Images by Kay & Co. has earned a sterling reputation for high-quality lifestyle portraiture. Kay and her team take great pride in not only the imagery they create but also the high level of customer service they provide. Specializing as a lifestyle portrait artist, Kay’s clientele has come to rely on her to capture images from all of life’s special events, from maternity to newborns, tots to ‘tweens’, High School Seniors to summer family vacations and even intimate images captured through the CelebrateSexy division of her studio. Her focus on relationships, creative approach to portraiture, unique perspective on customer service and clear vision about business has provided her with much success doing something she loves. Kay is a member and Past President of the Arizona Professional Photography Association, she is a PPA Certified Master, Photographic Craftsman and holds numerous awards, including the Arizona Photographer of the Year, Kodak Gallery Elite Awards, Fuji Masterpiece Awards,  Phoenix Portrait Photographer of the Year, Arizona Illustrative Photographer of the Year and the PPA National Award.