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Marketing for the Up-and-Coming Wedding Studio
Mary Fisk-Taylor M.Photog.Cr., CPP, ABI, API
Some photographers assume a bride-to-be is a very easy, emotionally driven target customer – WRONG! A bride-to-be can be a very knowledgeable, discerning prospect, and if you don’t have a marketing game plan, she’ll eat you alive! After this class, you’ll know how to market to her, and if you’re already doing it, you’ll do it better!
Instructor Mary Fisk-Taylor starts off with the all-important client inquiry and education process, discussing how to qualify the client, why you need to ask questions and understand your client’s budget, and more. You’ll also learn:
- How you can continue building relationships during the client consultation (and how to make that meeting really pay off).
- How to showcase what you do (and keep it within your brand).
- Why a professional web presence, social media presence and physical displays are so important (and how to incorporate them into your marketing plan).
- How to market to brides through other wedding vendors (and how to develop a vendor marketing plan to highlight your work and abilities).
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Mary Fisk-Taylor has been a member of the Professional Photographers of America since 1999. Along with her business partner, Jamie Hayes, they operate a high-end wedding and portrait business in Richmond, Virginia. Hayes & Fisk the Art of Photography is a home-based studio located on almost one acre of beautiful gardens and they have successfully created one of the most sought after Portrait and Wedding studios in their area.
Mary was named Photographer of the Year in 2007 and has won Best Wedding Album of the Year in Virginia several times. Nationally she has had her albums in the top five. She has won numerous Best in Show awards, Kodak Gallery Awards, Fuji Masterpiece Awards, Loan Collection prints and albums. Mary is also a recipient of the prestigious Virginia Award, which honors photographers for their commitment and dedication to their state association, and the business of professional photography.