Some photographers assume a bride-to-be is a very easy, emotionally driven target customer – WRONG! A bride-to-be can be a very knowledgeable, discerning prospect, and if you don’t have a marketing game plan, she’ll eat you alive! After this class, you’ll know how to market to her, and if you’re already doing it, you’ll do it better!
Instructor Mary Fisk-Taylor starts off with the all-important client inquiry and education process, discussing how to qualify the client, why you need to ask questions and understand your client’s budget, and more. You’ll also learn:
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