M.Photog.Cr., CPP, ABI, API
About the Class

Some photographers assume a bride-to-be is a very easy, emotionally driven target customer – WRONG! A bride-to-be can be a very knowledgeable, discerning prospect, and if you don’t have a marketing game plan, she’ll eat you alive! After this class, you’ll know how to market to her, and if you’re already doing it, you’ll do it better!

Instructor Mary Fisk-Taylor starts off with the all-important client inquiry and education process, discussing how to qualify the client, why you need to ask questions and understand your client’s budget, and more. You’ll also learn:

  • How you can continue building relationships during the client consultation (and how to make that meeting really pay off).
  • How to showcase what you do (and keep it within your brand).
  • Why a professional web presence, social media presence and physical displays are so important (and how to incorporate them into your marketing plan).
  • How to market to brides through other wedding vendors (and how to develop a vendor marketing plan to highlight your work and abilities).
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