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Marketing for the Holidays: Cash in This Christmas
Lori Nordstrom M.Photog.Cr., CPP, ABI
Ever feel like you're working to make everyone else's holidays merry, while your own family time suffers?
Learn about seasonal promotions and product ideas, and start to plan those promotions now! Lori will help you set deadlines and put a system in place for generating the extra income the holidays have to offer without sacrificing precious family time. She will share her own promotions plan plus seasonal products that lead into a prosperous holiday season.
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Lori Nordstrom, M.Photog.Cr., CPP, ABI, owns a boutique studio specializing in children and family portraits located in the picturesque town of Winterset, Iowa . Lori began her career photographing her own kids in her backyard over 15 years ago, and is now known not only for her simple and sweet portraits of children, but as a leader in the photography industry in the areas of business, marketing and sales. Lori is a PPA approved business instructor and marketing consultant for Studio Management Services. Sharing with other photographers and small business owners is one of the things she most enjoys. In 2009 Lori started Photo Talk Forum, an online community of photographers working together to grow their businesses.
Lori has always had a heart for children and believes in giving back. She has run a successful fundraising campaign for the Leukemia and Lymphoma Society (LLS) for 10 years. Her work for LLS has been featured in magazines and on television and as part of Oprahs Big Give in 2008. In 2011 Lori began her own non-profit organization, Dando Amor which focuses on helping orphaned children in Ecuador. Photographer Travis Gugleman and Lori have been taking groups of photographers to Ecuador to fundraise and work with the children. Lori and Travis hit their goal of raising $100,000 the first year of Dando Amor existence. You can find out more about going to Ecuador or making a donation at www.dandoamor.org
Lori has earned several Kodak Gallery, Fuji Masterpiece, and PPA Loan Collection awards for her images and storybooks. See more of Lori's work at www.nordstromphoto.com.