Marketing for Seniors: The Model Program

Jen Basford Cr.Photog.

Working with high school seniors is a one-time deal, right? Take their senior portraits, make their moms and dads happy and move on. Well, Jen Basford’s Senior Model Program and Fashion Show is an ingenious marketing idea that extends the “senior season” and your product offerings as well!

Listen up as Jen shares her innovative techniques for marketing to high school seniors – via a fun, popular model program and fashion show! You’ll learn the ins and outs of what makes this method a proven success in Jen’s studio, including…

  • Her philosophy about how to approach this fickle market (and the need to create a true relationship).
  • The importance of exclusivity – your models want this, and rising seniors will want it too! The program is like a snowball rolling down hill, picking up momentum as it goes!
  • What benefits the models receive (and how it gets them in for their portraits earlier than normal).
  • How she produces successful fashion shows each year, setting her studio up as the experts and giving her models a great experience.

If you haven’t tapped into the senior market yet or if you’re looking to do it better, this class is a must! Jen’s marketing plans are fun, unique and, most importantly, successful! Sign up and learn how she does it today.

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Jen Basford Bio

Jen Basford owns 3 girls photography, a fashion-inspired senior portrait studio located in Edmond, Oklahoma. She is best known for the annual must-see fashion show she puts on for upcoming seniors (and tweens) each spring, as well as for the experience she provides during her sessions. Jen is one of the top senior portrait photographers in the Midwest largely due to her out-of-the-box approach to marketing and client relationships.

Jen also owns Seniors Ignite (, the leader in senior portrait photography education. Seniors Ignite is a collaboration of leading senior photographers that is redefining the senior portrait industry by showing photographers how to set themselves apart from the competition and run a successful business.

Jen is mom to 3 crazy and outgoing girls, who are the namesake of her studio. Between competitive cheer and dance, they keep her hair and makeup skills up-to-date at all times. Jen is also obsessed with fashion, pretty office supplies, healthy eating, and trying to keep everyone's schedules organized.