Marketing for Seniors: Get Involved in the Community

Jen Basford Cr.Photog.

In this class, PPA Instructor Jen Basford discusses a powerful, but often overlooked, marketing tool: community involvement!

So how much can community involvement really impact your business (especially if you’re a senior portrait photographer like Jen)? Well, she has the answer… actually, three answers for you!

  • It gets you out there and that makes you well-known in the community.
  • It gives you a chance to build and cultivate relationships, old and new.
  • It gives you an avenue to give back.

In this informational yet conversational class, Jen discusses different types of groups with whom you can get involved, various ideas for volunteering your time and products, and how to structure your involvement so it will not only help you as a person but as a business. You’ll even learn creative ways to participate in events so that customers don’t just nod and move on—if you do it right, you’ll gain long-term relationships!

Isn’t that what your business is all about? Join Jen to get more involved the smart way!

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Jen Basford Bio

Jen Basford owns 3 girls photography, a fashion-inspired senior portrait studio located in Edmond, Oklahoma. She is best known for the annual must-see fashion show she puts on for upcoming seniors (and tweens) each spring, as well as for the experience she provides during her sessions. Jen is one of the top senior portrait photographers in the Midwest largely due to her out-of-the-box approach to marketing and client relationships.

Jen also owns Seniors Ignite (, the leader in senior portrait photography education. Seniors Ignite is a collaboration of leading senior photographers that is redefining the senior portrait industry by showing photographers how to set themselves apart from the competition and run a successful business.

Jen is mom to 3 crazy and outgoing girls, who are the namesake of her studio. Between competitive cheer and dance, they keep her hair and makeup skills up-to-date at all times. Jen is also obsessed with fashion, pretty office supplies, healthy eating, and trying to keep everyone's schedules organized.