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Introduction to Financial Management: Part 2
Scott Kurkian Chief Financial Officer, PPA
In the first part of this video series, PPA’s CFO Scott Kurkian gave you the basics. In Part 2, you’ll learn how to step up your game, maximizing even more profits through better accounting. In fact, when you’re done with this class, you’ll wonder why you didn’t take it sooner!
Why? Well, it’s all about making your studio better. Scott will walk you through managerial accounting examples using various software programs, so you can determine what works best for you (long gone are the days when people tracked their businesses using only calculators!). Of course, information is only powerful if you know how to use it, and Scott will demonstrate how such managerial accounting can actually help your studio.
Just in case you’re not convinced, he’ll share a success story of a real studio that went from nothing to a 6-figure profit in 3 years with the help of managerial accounting—and more importantly, he shares HOW they did it!
Finally, the rubber meets the road as Scott discusses the planning needed to implement a strong managerial accounting system. Planning may not be sexy or exciting, but 6-figure profits sure are! Head toward them today!
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Scott Kurkian, CAE, has been the Chief Operating Officer and Chief Financial Officer of the Professional Photographers of America for the past 23 years and has contributed towards PPA's financial success, leading to the development of many new benefits and programs for its members. Scott has also worked in a consulting role with many photography businesses to help them understand the financial aspects of managing a small business and how to use financial analysis to improve profitability.