About the Class

Customers don’t buy your product or service. They buy their own outcomes for their own reasons. Sales is the craft of uncovering desired customer outcomes and showing how your offer delivers them. The good news is that even small differences between your offer and competitors can yield customer outcomes that command significant price premiums. Mark will create a mind map while you watch so that you will then be able to create your own, so be sure to bring a pencil and paper!

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