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How to Market Family Portraits
Lori Craft Cr.Photog.
Whether it’s a holiday card image, cute kids in pumpkin patches, or just an annual in-studio image as the family members grow, portraits are essential to most families. And in this class, you’ll learn marketing techniques that will help make you THE family photographer in your community.
Instructor Lori Craft will walk you through key steps in creating a marketing plan and then how to take action to spread the word. Ever think about hosting an awesome studio open house? Know who you should network with in your community to boost awareness of your family portraits? Should you offer incentives? Looking for some out-of-the-box advertising ideas aside from traditional media? Lori is ready to share answers to those marketing questions and more. You’ll learn important steps in…
- Building a family portrait marketing plan
- Appealing to women
- Cross-promoting different styles and types of sessions, always keeping the focus on the family.
- Implementing loyalty and rewards programs (your best customer is a repeat customer!)
- Spreading the word in your community in person, via networking and with advertising.
After this video class, you’ll have so many ideas to put into action...you might not sleep for a week!
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Lori Craft manages a successful portrait studio in the historic town of Marshall, Michigan with her husband, Dennis Craft. Together they operate Craft Photography. Dennis is the portrait photographer and Lori's talents for the business lie in the marketing and promotional areas of the studio.
The Crafts owe much of their studio success to Dennis's creative photography and the passion both Lori and Dennis have for business, with an aggressive marketing plan and a good relationship with their staff and clients. Lori's plan for the business has expanded in the last few years to include underclass and event photography. As the industry and the economy changed, so did the portrait studio.
Lori received her Craftsman Degree in 2000. She enjoys being able to travel and speak to photographers about her role in the industry. Lori has been a featured speaker for PPA, a variety of State and Affiliate organizations, and industry leaders such as Burrell Colour Imaging and Kodak. She has had the opportunity to speak internationally to photographers in both Korea and China and enjoys working with photographers to inspire and encourage them to look at their business with a new perspective. Lori is constantly exploring new avenues of marketing and business and continues to work at growing their studio despite the declining economy. With all that in her life, which she balances with great enthusiasm, her most treasured position is Mom to her three children.