How Beyoncé Can Teach the Modern Photographer to Rule the World

Michael Barber

We can all agree that our world would be a better place if our contact us forms were spilling over with the right leads, our products were flying off the shelves, and people weren’t complaining about our customer service on Twitter, Facebook, and YouTube. The problem is our roles as marketers and business owners are more complicated and challenging than ever before due to media fragmentation and the inability of us (and our teams) to make necessary changes to address our customers’ needs.

To solve that problem, we need Beyoncé. Yes, Beyoncé. Why the Queen B? Because she can not only teach us, photographers, how to do our work better, but how to solve complex organizational issues that can help us make our customers happier.

After this session, you'll be able to:
• Understand why the Bee is such an important framework for your customer experience decisions
• Take the Beyoncé approach to your experience efforts
• Approach how you keep you and your organization aligned to your customer’s needs
• Enjoy some of Sasha Fierce’s favorite jams along the way

Michael Barber Bio

Michael Barber is the Senior Vice President, Chief Creative Officer at Godfrey.

He began his career at Mighty Interactive, the digital shop founded by Jay Baer. Mighty was one of the first agencies to leverage the future email behemoth ExactTarget, ultimately helping the organization develop its ad agency offering before it was acquired by Salesforce for $2.5 billion. Michael went on to lead strategy and planning at Sitewire, Nomadic Agency, and COHN, before founding his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest US-based B2B agencies.

His work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry awards, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch.

Outside of Godfrey, Michael spends his time as a board member for The Greater Southern California Leukemia and Lymphoma Society and hones his unhealthy obsessions with donuts, cold brew, planes, BMWs, the Arizona Wildcats, and his two Westies, McDoogle and Bowie.