About the Class

We can all agree that our world would be a better place if our contact us forms were spilling over with the right leads, our products were flying off the shelves, and people weren’t complaining about our customer service on Twitter, Facebook, and YouTube. The problem is our roles as marketers and business owners are more complicated and challenging than ever before due to media fragmentation and the inability of us (and our teams) to make necessary changes to address our customers’ needs.

To solve that problem, we need Beyoncé. Yes, Beyoncé. Why the Queen B? Because she can not only teach us, photographers, how to do our work better, but how to solve complex organizational issues that can help us make our customers happier.

After this session, you'll be able to:
• Understand why the Bee is such an important framework for your customer experience decisions
• Take the Beyoncé approach to your experience efforts
• Approach how you keep you and your organization aligned to your customer’s needs
• Enjoy some of Sasha Fierce’s favorite jams along the way

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