High School Seniors: Social Media Essentials

Jen Basford Cr.Photog.

Technology has changed how we communicate. We don’t call; we text. We don’t write letters or keep a diary; we email and blog. To look something up, we Google it, and we no longer ask people to call us; we friend them on Facebook.

Social media is all the rage, and if you’re not doing it, you’d better believe that your target audience is! Learn how to join the social media mix so your business doesn’t get left behind, especially if you focus on seniors’ photography!

In this class, PPA Instructor Jen Basford will help you create and use an online presence to grow your business. Jen will discuss how to use a blog, website, Twitter, Facebook and more to stay up to date and market yourself and your brand to the social media masses.

You’ll also learn how to:

  • Capture the public’s interest by being involved online in various communities.
  • Post across all platforms and be prepared for when they change (because they will).
  • Become an online source of knowledge; become a person “in-the-know.”

When you’re done with this class, people will know you and your business before they ever meet you!

We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

Jen Basford Bio

Jen Basford owns 3 girls photography, a fashion-inspired senior portrait studio located in Edmond, Oklahoma. She is best known for the annual must-see fashion show she puts on for upcoming seniors (and tweens) each spring, as well as for the experience she provides during her sessions. Jen is one of the top senior portrait photographers in the Midwest largely due to her out-of-the-box approach to marketing and client relationships.

Jen also owns Seniors Ignite (www.seniorsignite.com), the leader in senior portrait photography education. Seniors Ignite is a collaboration of leading senior photographers that is redefining the senior portrait industry by showing photographers how to set themselves apart from the competition and run a successful business.

Jen is mom to 3 crazy and outgoing girls, who are the namesake of her studio. Between competitive cheer and dance, they keep her hair and makeup skills up-to-date at all times. Jen is also obsessed with fashion, pretty office supplies, healthy eating, and trying to keep everyone's schedules organized.