About the Class

Technology has changed how we communicate. We don’t call; we text. We don’t write letters or keep a diary; we email and blog. To look something up, we Google it, and we no longer ask people to call us; we friend them on Facebook.

Social media is all the rage, and if you’re not doing it, you’d better believe that your target audience is! Learn how to join the social media mix so your business doesn’t get left behind, especially if you focus on seniors’ photography!

In this class, PPA Instructor Jen Basford will help you create and use an online presence to grow your business. Jen will discuss how to use a blog, website, Twitter, Facebook and more to stay up to date and market yourself and your brand to the social media masses.

You’ll also learn how to:

  • Capture the public’s interest by being involved online in various communities.
  • Post across all platforms and be prepared for when they change (because they will).
  • Become an online source of knowledge; become a person “in-the-know.”

When you’re done with this class, people will know you and your business before they ever meet you!

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