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Finding Your Bookkeeper or Accountant
Bridget Jackson CPA, Manager, PPA Business Consultant
The saying goes, “It’s not what you know, it’s who you know.” As a studio owner, you want to identify the right WHO to manage your business books. Finding someone to whom you can entrust your studio’s finances is much like finding a nanny to care for your children –after all, your business is your baby.
First, you’ll learn how to find prospects, and no, it’s not your Aunt Agatha’s cousin twice-removed. And once you’ve found some likely prospects, you’ll learn how to pick out the best choice. You’re not looking for a new best friend; you’re looking for an astute, professional businessperson. Afterwards, you won’t be an accountant, but you’ll know how to choose one – and maybe even play one on TV!
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Bridget Jackson is a Certified Public Accountant and the lead advisor with PPA's Studio Management Services. She has worked with small businesses for over fifteen years and has been with PPA for the last seven. Bridget enjoys educating thousands of photographers on the business of photography and working one-on-one with hundreds more to help them understand business concepts that can help them achieve their goals. Whether it is greater profitability, a better work/life balance, creating personal financial security, or questions on taxes and bookkeeping, Bridget is an all-in-one resource for studio management. She’s leveraged her expertise by overseeing the 2008 and 2010 Benchmark Surveys, using the data collected to create tools and resources to aid photographers in implementing the results with their own studios.
Bridget has brought a wealth of financial knowledge and experience to PPA, and has quickly become an industry expert on the financial operation of a photography business. If you have any questions for her about your business, or would like to schedule a one-on-one consultation, you are welcome to contact her at email@example.com. Find out why so many photographers say they owe their business’s success to the time they’ve spent with Bridget!