Email Marketing: The Gift that Keeps on Giving

Michael Barber

Email not only continues to drive a significant return on investment for businesses, but it also happens to be consumer's #1 preferred channel for marketing messages. Unfortunately, businesses continue to abuse the channel via spam, bad design, and ineffective personalization. Join one of our upcoming Imaging speakers, Michael Barber, as he dives into why email marketing still matters, along with a slew of best practices and tactics businesses can use to improve their email marketing efforts.

Michael Barber Bio

Michael Barber is the Senior Vice President, Chief Creative Officer at Godfrey.

He began his career at Mighty Interactive, the digital shop founded by Jay Baer. Mighty was one of the first agencies to leverage the future email behemoth ExactTarget, ultimately helping the organization develop its ad agency offering before it was acquired by Salesforce for $2.5 billion. Michael went on to lead strategy and planning at Sitewire, Nomadic Agency, and COHN, before founding his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest US-based B2B agencies.

His work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry awards, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch.

Outside of Godfrey, Michael spends his time as a board member for The Greater Southern California Leukemia and Lymphoma Society and hones his unhealthy obsessions with donuts, cold brew, planes, BMWs, the Arizona Wildcats, and his two Westies, McDoogle and Bowie.