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Designing the Perfect Retail Studio
Allison Rodgers Cr.Photog., CPP
Learn, first-hand, how the design of a retail studio can enhance – or impede – your business! PPA Instructor Allison Rodgers walks you through her space, explaining step-by-step how and why each areas works the way it does.
Make your studio mirror your brand. Understand the importance of the “front desk area” (and what happens there!). Discover ways to set your camera room, your sales ad your production areas so that you are maximizing efficiency and highlighting your best work!
Take it from an expert—studio design isn’t just a whim! Find out how to make yours work, and make yours WOW!
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When Allison and Jeff Rodgers opened their photography studio in 2004, they had no idea how their business would explode in a few short years! Allison and Jeff used their BFA’s in Graphic Design and Photography to create Allison Rodgers Photography which is currently regarded as one of the premier studios in the U.S. ARP has continued to grow each year since opening due to its unique design skills, marketing techniques, and client relationships. In addition to Allison’s work being featured in Professional Photographers of America Magazine, she currently serves as PPA mentor for upcoming studios and teaches classes across the country on Design and Marketing.
As testament to her creative skills, Allison has designed a custom packaging line for photographers, and her work has been published in PRINT Magazine. She also has garnered multiple awards in the advertising arena for photography and design, including the prestigious Addy Award, PPA’s AN-NE Award for Best Overall Marketing Piece, and Master Craftsman in Photography.
One of Allison’s favorite projects has been working with Ty Pennington and shooting custom photography for two separate episodes of the nationally acclaimed television show Extreme Makeover: Home Edition. Another proud moment for Allison was her creation of the “Gallery of Hope” for Baptist Memorial Healthcare’s NICU. Featuring more than 40 photos of NICU graduates, the “Gallery” is a way to uplift the spirits of families with infants in the NICU and tell the stories of the NICU graduates.
In 2012 Allison Rodgers Photography moved into a new home on the historic Collierville Square, housed within a custom-built space at 74 North Main Street. Here Allison continues to engage clients with one-on-one consulting and design and to deliver personalized customer service.