Creative Vision: Telling the Story

Jen Hillenga M.Photog.Cr.

You don’t just take photos; you create experiences. You don’t just capture expressions; you convey emotions.

In this course, PPA Instructor Jen Hillenga shows you how to tell each client’s story and the effective and efficient steps you need to follow. For example, how do you assess a client? To know what they want, you need to understand them. Who are they, what are their relationships, what are their expectations or their hopes for the photo?

Then, you’ll drill down to the different types of clients:

  • Senior portraits – examine the personalities of your clients, the various outfits and styles they bring, and how to convey these facets with each image.
  • Families and couples – learn how to establish rapport and trust in a short amount of time, the use of body language and eye contact to create the right image.
  • Individuals – Use that rapport and trust to understand who they are and what they want out of the image. Know their comfort zone and work from the outside in.

Like a hair stylist, you’re also a psychologist! Jen will teach you how to delve into and know your clients, how to make each image a conversation in their life. With your camera comes the creative responsibility of telling another person’s story – learn how to do it better than anyone else!

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Jen Hillenga Bio

After receiving a Bachelor’s Degree in Fine Art and Graphic Design and working for several studios, Jen Hillenga started her own studio in 2004 with business partner, Kate Cosentino, in Savage, Minnesota. In 2008, they established an online superstore for Professional Photography products called The store has quickly become the leader in online professional products for photographers around the world.

In the years since opening Momento Images, Jen has been able to master her skills as a photographer as well as a digital artist, allowing her to turn her images into artworks and gaining her international recognition and awards among her peers. Jen focuses on the story behind each image and the internal as well as external beauty of each subject by relating to her clients with sensitivity and humor.