M.Photog.Cr., CPP
About the Class

“We are not taking pictures, we are creating images,” says PPA Instructor Carl Caylor.

In this class, you’ll learn exactly how to create an experience for your client, not just a photo. Carl walks you through a pre-sales portrait consultation where you’ll learn:

  • Uncovering and setting expectations – yours and your client’s.
  • Understanding their story – every portrait has a story, and as the artist, your job is to show it.
  • Establishing details of the shoot. Discuss the setting, wardrobe options, themes and your client’s overall plan for the portrait.

Carl also emphasizes the creative aspect of portraiture. It’s not just about the shoot; it’s about the finished product. Learn how to use your artistic ability to create the right products for the right client.

With Carl’s examples and detailed presentation, you’ll never look at portraits as just another shoot. Take this class and take your portrait business to a whole new level!

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