Join PPA to get 24/7 access to all of PPA’s resources and benefits, including its entire Online Learning Center.
Creating an Effective Price List
Lori Nordstrom M.Photog.Cr., CPP, ABI
For some photographers, creating a price list is like throwing spaghetti on the wall and seeing what sticks. That process, however, leaves you with inaccurate prices and messy walls! So take a smarter approach and watch this video class where instructor Lori Nordstrom walks you through creating a price list that works for you and your business.
A price list that helps you walk clients through what you want them to buy isn’t built in a day, but how can you get started? With real-life examples from her own studio, Lori takes you through the process and what to consider, discussing the following:
- How to price for profit, incorporating cost of sales and more.
- How to create levels of pricing and products to get your clients excited.
- Why to research your competitors as you build your price list – and this detective work is NOT to price-match.
- How and why to create a product menu, not a list.
- How to handle past clients who might object to any new prices.
By the end of this class, you’ll know how to create a simple, easy-to-understand product menu, focused on products and value, not just dollars.
We value your feedback and want to know how we can improve. Please share your thoughts about the class here.
Lori Nordstrom, M.Photog.Cr., CPP, ABI, owns a boutique studio specializing in children and family portraits located in the picturesque town of Winterset, Iowa . Lori began her career photographing her own kids in her backyard over 15 years ago, and is now known not only for her simple and sweet portraits of children, but as a leader in the photography industry in the areas of business, marketing and sales. Lori is a PPA approved business instructor and marketing consultant for Studio Management Services. Sharing with other photographers and small business owners is one of the things she most enjoys. In 2009 Lori started Photo Talk Forum, an online community of photographers working together to grow their businesses.
Lori has always had a heart for children and believes in giving back. She has run a successful fundraising campaign for the Leukemia and Lymphoma Society (LLS) for 10 years. Her work for LLS has been featured in magazines and on television and as part of Oprahs Big Give in 2008. In 2011 Lori began her own non-profit organization, Dando Amor which focuses on helping orphaned children in Ecuador. Photographer Travis Gugleman and Lori have been taking groups of photographers to Ecuador to fundraise and work with the children. Lori and Travis hit their goal of raising $100,000 the first year of Dando Amor existence. You can find out more about going to Ecuador or making a donation at www.dandoamor.org
Lori has earned several Kodak Gallery, Fuji Masterpiece, and PPA Loan Collection awards for her images and storybooks. See more of Lori's work at www.nordstromphoto.com.