M.Photog.Cr., CPP, ABI
About the Class

For some photographers, creating a price list is like throwing spaghetti on the wall and seeing what sticks. That process, however, leaves you with inaccurate prices and messy walls! So take a smarter approach and watch this video class where instructor Lori Nordstrom walks you through creating a price list that works for you and your business.

A price list that helps you walk clients through what you want them to buy isn’t built in a day, but how can you get started? With real-life examples from her own studio, Lori takes you through the process and what to consider, discussing the following:

  • How to price for profit, incorporating cost of sales and more.
  • How to create levels of pricing and products to get your clients excited.
  • Why to research your competitors as you build your price list – and this detective work is NOT to price-match.
  • How and why to create a product menu, not a list.
  • How to handle past clients who might object to any new prices.

By the end of this class, you’ll know how to create a simple, easy-to-understand product menu, focused on products and value, not just dollars.

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