M.Photog.Cr., CPP, ABI
About the Class

For some photographers, creating a price list is like throwing spaghetti on the wall and seeing what sticks. That process, however, leaves you with inaccurate prices and messy walls! So take a smarter approach and watch this video class where instructor Lori Nordstrom walks you through creating a price list that works for you and your business.

A price list that helps you walk clients through what you want them to buy isn’t built in a day, but how can you get started? With real-life examples from her own studio, Lori takes you through the process and what to consider, discussing the following:

  • How to price for profit, incorporating cost of sales and more.
  • How to create levels of pricing and products to get your clients excited.
  • Why to research your competitors as you build your price list – and this detective work is NOT to price-match.
  • How and why to create a product menu, not a list.
  • How to handle past clients who might object to any new prices.

By the end of this class, you’ll know how to create a simple, easy-to-understand product menu, focused on products and value, not just dollars.

We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

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