About the Class

For a long time branding success has hinged on differentiation. As markets become increasingly more sophisticated, everyone else's "different" has started to feel like more of the same. In this presentation, Michael Roderick will walk you through the next iteration of a brand's value in terms of how often we refer to it and how easily we remember it.

This talk will introduce you to the three key elements responsible for some of the largest movements in history and not only give you a clearer picture of the game being played all around you but how to win it.

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