Creating a Referable Brand

Michael Roderick

For a long time branding success has hinged on differentiation. As markets become increasingly more sophisticated, everyone else's "different" has started to feel like more of the same. In this presentation, Michael Roderick will walk you through the next iteration of a brand's value in terms of how often we refer to it and how easily we remember it.

This talk will introduce you to the three key elements responsible for some of the largest movements in history and not only give you a clearer picture of the game being played all around you but how to win it.

Michael Roderick Bio

Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time tested relationship building principles. Michael's unique methodology comes from his own experience of going from being a high school English teacher to a Broadway Producer in less than two years.

Learn more about Michael's work at