You may have heard that you should "create your customer avatar," but do you know what that means? More importantly, have you DONE it? It can skyrocket your impact and your bottom line! In this PPAedu Live, Julie Reisler teaches photographers how to do just that. Julie believes the best way to authentically market is to authentically build relationships by knowing your niche and having a one-on-one conversation. To accomplish that in marketing, you create an Avatar—the image of the one person you are giving your message to. During her presentation, Julie walks you through the steps of creating their personalized customer Avatar. You'll leave with an image of the person you need to talk with, create a message for, and market to. Boom!